It’s important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.
Google AdWords will now report on how often one of your shopping ads appears in the top position.
Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.
Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.
These ad copy tests will help your ads suck less by increasing CTR, improving quality score, and growing conversions.
Bing’s Dynamic Search Ads, which have been in testing since last year, are now available to all US advertisers.
Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns later this year.
In addition to fending off your main business competitors, you need to keep your SEO & PPC competitors in check.
Google released a new API that’s sending shock waves through the internet. Here’s how ‘Perspective’ can affect the search marketing.
Bing Ads is making it easier for advertisers to make informed decisions when it comes to adjusting campaign budgets.
Google has announced its AdWords ads will undergo one of the most significant makeovers in recent memory later this month.
As Google preps its Chrome ad blocker, the company says it will soon be notifying with “annoying ads.”
Here are six things you need to optimize before you think about pausing your underperforming AdWords campaigns.
Here are the top 25 most expensive keywords in Google AdWords and why these particular keywords are so pricy.