An update to Google Ads now allows users to make changes to their campaigns directly from the Overview page.
Google has introduced a new tool for helping advertisers measure the effectiveness of their ads before they go live.
Here are five reasons why a data management platform can be hugely beneficial for your paid search campaigns.
Learn the top five skills that every PPC professional needs in order to succeed.
Here’s how advertisers can use life event targeting in PPC and social ads.
Are your PPC campaigns not generating leads? Here’s what you should do.
Learn how you can use content marketing to improve your PPC performance (and vice versa).
Google Ads’ Report Editor tool has rolled out the ability to compare performance for two different time periods.
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.
Learn more about the various blocking controls available to publishers on AdSense.
Google is letting advertisers add an additional headline and description to text ads.
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Here’s why and how advertisers should prioritize brand safety on mobile devices – plus actionable tips to combat ad fraud.
Google has confirmed that any fluctuations in AdSense earnings is not related to the recent search algorithm update.
Find out when Google’s Sponsored Units appear, how they work with product listing ads and Google Shopping, and more.
Bing Ads has two new advanced bidding strategies, one of which is the most user-requested feature so far this year.