Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here’s how.
Want to make PPC ads a powerful investment for you? Here are copywriting tips for ads that get more sales!
Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.
Google AdWords announced a number of machine learning innovations it will soon be rolling out.
Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways.
We answer your PPC agency hiring questions and provide insider information on finding the right agency in our FREE e-book.
Developing a strong management approach will set you up for growth and success for the lifespan of the account.
How to master feed optimization and bidding, structure your account, and use custom labels in Google Shopping.
Working with a small PPC budget? Ask yourself these three questions to make sure you aren’t wasting money.
Google AdWords is improving Quality Score reporting with easier access to data.
Google has rolled out the ability to schedule imports of offline conversion data.
Google has announced a couple of changes to its Adsense policies which will help ensure greater transparency.
Bing will stop supporting standard text ads (STAs) as of July 31.
Finding ways to turn around the underperforming parts of your AdWords account is the key to high-performing, scalable accounts.
You’ll need every competitive advantage you can get to drive conversions with PPC. Learn how chatbots can help your PPC!
Google has issued an AdSense policy change which involves the restriction on placing 300×250 sized ads above the fold. Effective...