Using retargeting, or remarketing campaigns, to reach targeted audiences with ads when they’re online can improve lead generation efforts. Here is how to use display remarketing across channels and audiences in order to get the best possible results.
It can be challenging to maintain high performance and stay competitive without a constant pulse on the Google ad platform. Here are some next-level tactics that can help supercharge underperforming PPC campaigns.
Google recently announced changes to how it will be targeting ads starting on January 18, 2017.
In the latest #AskTheAdSenseGuy column, John Brown shares how AdSense affects SEO and sheds light on the Valuable Inventory policy update.
The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms.
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility.
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
CRO is a straightforward process once the right data is in place. Collecting data is the tough part and a one-stop shop like Zarget offers a plethora of CRO tools that make life easier for a digital marketer.
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. […]
Check out what 24 of the top PPC marketing experts say will be the biggest trends to watch in paid search, social ads, and remarketing in 2017 – and beyond.
One of the most important aspects to consider for your AdWords strategy is ensuring you attract clicks from quality leads. This is where Search Terms Reports come into play.
Google has introduced a verification process that comes with the distinction of being “Google guaranteed”.
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content on your website.
Google is implementing a change to its AdSense publisher policies which will prevent fake news sites from serving ads.
Bing Ads is testing a new type of ad called Bing Native Ads. These ads appear on an “intent network” to help marketers reach consumers outside of search.
Bing Ads has plans to roll out a native search advertising platform early next year.
Google AdWords’ price extensions will now appear in search results as swipeable cards.
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.