Here are five relatively easy but essential steps to clean up your AdWords account.
Google users spot search results consisting entirely of ads, zero organic. Google suggests this may be an edge case.
There’s a report that Google is partnering with brands to sell products from organic search. Danny Sullivan believes report may...
Get more clicks on your paid search ads by applying these 10 PPC copywriting best practices.
Google advertisers will soon be able to reach YouTube viewers who have previously searched for related products and services.
Here’s a recap of AdWords attribution models and what you can expect when you use them.
Google AdWords is introducing a new set of performance insights specifically for click-to-message ads.
Here’s how smart advertisers can address YouTube brand safety concerns and control ad placement through automation.
Now you can merge Phrase Match and Broad Match Modifier into a single AdWords keyword! Click to find out how.
Find out how automation can help PPC managers efficiently improve their campaigns today and beyond.
Here are three situations where AdWords smart bidding is worth trying – and three situations when it should be avoided.
Are you cannibalizing your traffic and derailing your own paid search efforts? Here are three mistakes to avoid.
How can you stay competitive when CPCs are ridiculously high? These 10 tips will help you out.
Content marketing or PPC? Find out which could be a better investment of your time and marketing investment.
Google could suspend accounts with a click-through rate below 5 percent. Here are some steps you can take.
Follow these best practices to maximize the reach, impact, and value of your paid search campaigns with bottom-line results.
Bing Ads Editor has been updated with the ability to organize dynamic search ads by adding shared labels.