What 25 of the top marketing experts say will be the major PPC trends in 2018 – and beyond.
Learn how to navigate the process of earning your Google AdWords certification in this step-by-step guide.
These are the essential PPC apps you need to manage everything from ad accounts to reporting to team collaboration.
Google Shopping ads have been updated with new features that enhance the discovery, research, and comparison of products.
Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.
Get up and running with PPC ads in 10 minutes with AdWords Express. Here are 10 tips for success.
Learn B2B PPC best practices you can use today, including attribution models, ad types, video and more.
Here are four common misconceptions that can cause your frustrations to your PPC program, and how to deal with each.
Following a successful run as a pilot program, Google says it will expand Home Services ads to more cities.
Google AdWords has rolled out Showcase Shopping ads to more countries just in time for the holiday season.
Google has announced plans to introduce local display ads for highlighting in-store products and sales.
Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.
Steal these five data-backed PPC strategies to start yielding higher ROI like the biggest AdWords advertisers.
Bing Ads has introduced a new overview tab that provides a big picture view of account performance.
Find out the impact of Apple’s ‘Intelligent Tracking Prevention’ to digital advertisers, and what you can do to adapt.
Get short-term tips and long-term strategies on how you can adapt to the 2x Adwords budget.