Find out how some new capabilities in Google shopping ads will help address some big challenges facing ecommerce advertisers.
Google Ads has introduced a new campaign type designed to help advertisers better manage hotel ads.
Google introduced a new way to evaluate mobile page speed, with a report that grades pages on a 10-point scale.
Google has added a new feature to paid search results that was previously displayed only in organic search snippets.
Google is introducing a new ad product that uses machine learning to adapt to users’ queries.
Here’s how to develop a strategy that will differentiate you from directory sites in paid search.
Here are tactics retailers must do to keep up with the new customer experience lifecycle.
Learn the fundamental components of paid search advertising. Download SEJ’s PPC 101 guide now.
These three data-driven back-to-school PPC ideas can positively impact your entire paid search strategy.
Learn how – and why – marketers should pay better attention to digital video advertising.
Bing Ads rolled out an update to its user interface which now allows users to manage targeting settings in bulk.
Discover how you can localize paid search and Facebook ads to generate more conversions and revenue.
Bing Ads has integrated with LiveRamp, a provider of identity resolution services, to deliver “people-based search capabilities” in Custom Audiences.
Google is expanding two initiatives that aim to provide users with greater control and transparency over their ad experiences.
Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results.