Google has reversed its decision to ban ads for addiction treatment centers after introducing a stricter vetting process.
Voice search is growing. Are your paid search campaigns ready? Follow these four easy steps to take the most advantage.
What’s a good click-through rate in Google AdWords? What about a good cost per click and cost per action?
If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.
Bing Ads advertisers can soon create product ads with up to 11 images — 1 main image plus 10 additional...
Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency on YouTube.
Here’s how predictive advertising is changing advertising – and how you can start taking advantage of it.
It’s important to learn from everything we do. Here are five PPC takeaways and lessons you can learn from.
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
What does the Google Shopping Actions program mean for marketers, retailers, and brands? Find out here.
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.
Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.
Learn how to transfer your Facebook audiences to AdWords as RLSAs, and four tactics to maximize return on ad spend.