Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness
Here are the advertising tactics you can use to target customers at the top of the purchase funnel.
9 Tips to Drive More Profit with Your Remarketing Campaigns
Considering investing in remarketing or already investing? Maximize your returns with these nine tips.
5 Reasons You MUST Spend Money Outside of PPC
Here are five reasons why you should be alarmed if your client’s business rests solely on PPC.
Google Ads’ Smart Segmentation Feature Can Identify Users Who are Most Likely to Buy
Google is rolling out new ad units for mobile games and introducing new ‘smart segmentation’ technology.
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Google Introduces 3 New Features for Responsive Display Ads
Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.
Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’
Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.”
Google Serves 11X More AMPHTML Ads Compared to Last Year
The number of AMPHTML ads served by Google has grown 11x year-over-year.
Why You Should Pair Programmatic Advertising with Paid Search
Here’s why you should consider pairing programmatic advertising with your existing PPC, SEO, and other digital marketing strategies.
Which Brand (Not Which Ad) Won Super Bowl 2019?
Let’s review the best brands and ads that won Super Bowl 2019, the biggest commercial event of the year.
Google Expands Maximize Conversions Bidding for TrueView for Action Ads
Google is making maximize conversions bidding globally available to advertisers using TrueView for Action campaigns.
Facebook Algorithms & Personal Data: Are They Getting it Right?
New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.
Google Expands Access to 15-Second Non-Skippable Video Ads
Google is giving all advertisers the ability to run 15-second non-skippable video ads.
7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of
Here are seven ideas for using lead gen ads for companies that don’t generate leads.
A Beginner’s Guide to Google Ads & Facebook Remarketing
Here are a few ways to use retargeting and remarketing on Google Ads and Facebook for an omni-channel advantage.
Google Chrome to Expand Ad Blocking Worldwide on July 9th
Google Chrome is expanding ad blocking worldwide on July 9, which will affect sites that repeatedly show disruptive ads.
Google Ad Impressions on Connected TVs Up by Over 80%
Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
Google AdSense Issues User Generated Content Warning
Google AdSense warns publishers to control User Generated Content… or else.
Google Offers a New Way to Pay for Display Ads
Google Ads is now giving advertisers the option to pay for conversions when using display campaigns.
Google to Roll Out New Call-to-Action Extension for Video Ads
Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place.
4 Key GDN Settings to Check for Smarter Ad Spend
Keep a close eye on these key settings to keep your Google Display Network ad spend in check.
