What to Do When Competitors Buy Your Brand Keyword
Did one of your competitors buy your brand keywords? Here are four things you can do now.
To Understand Your Audience, Think Big
Here is why marketers need to start broad in order to understand their audience better.
How to Fight Ad Fraud in Digital Advertising
Here are six ways how advertisers can take action against ad fraud.
How to Create a Paid Search Media Projection
Learn how to create a useful paid search projection report in this step-by-step guide.
Google Resumes Accepting Ads from Addiction Treatment Centers
Google has reversed its decision to ban ads for addiction treatment centers after introducing a stricter vetting process.
5 Bing Ads Releases You Don’t Want to Miss
Keep your Bing Ads campaigns up-to-date and running smoothly. Here are five new releases that can help.
4 Steps to Prepare Your PPC Campaigns for Voice Search
Voice search is growing. Are your paid search campaigns ready? Follow these four easy steps to take the most advantage.
[DATA] What’s a Good AdWords CTR/CPA/Conversion Rate in 2018?
What’s a good click-through rate in Google AdWords? What about a good cost per click and cost per action?
3 Scripts for Automating AdWords Reports in Spreadsheets
If you’ve hesitated to try AdWords Scripts, consider one of these three as your first foray into the scripts world.
Bing’s Product Ads Can Soon Include Multiple Images
Bing Ads advertisers can soon create product ads with up to 11 images — 1 main image plus 10 additional...
New Google AdWords Tool Can Forecast Reach of YouTube Ads
Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency on YouTube.
What Is Predictive Advertising & Why Do You Need It?
Here’s how predictive advertising is changing advertising – and how you can start taking advantage of it.
5 PPC Takeaways That Will Make You a Better Marketer
It’s important to learn from everything we do. Here are five PPC takeaways and lessons you can learn from.
Google Settles Lawsuit Alleging it Unfairly Kept AdSense Earnings
Google settles lawsuit claiming it unfairly kept AdSense publisher earnings for itself.
Bing Ads Introduces Price Extensions
Bing has launched a new feature that will allow users to add price extensions to search ads.
Google’s New Shopping Actions Program: What You Need to Know
What does the Google Shopping Actions program mean for marketers, retailers, and brands? Find out here.
3 Best Practices for Dynamic Search Ads
Learn the three most valuable elements you need for greater Dynamic Search Ad success.
5 Steps to Get the Most Out of AI In Search Advertising
Here are five ways you can make the most out of artificial intelligence on your paid search campaigns.
Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search
These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.
Bing Removes Side Text Ads, Adds New Bottom of Page Ad
Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads.