Google AdWords Requires All Accounts to Use Parallel Tracking, As of October 2018
Google AdWords introduced parallel tracking earlier this year, and all accounts will be required to use it starting October 30th.
9 Essentials to Make Perfect PPC Reports for Your Clients
Use these tips to ensure your PPC reports support the work you are doing and the story you want the...
Amazon Drops Out of Google Shopping Ads
Amazon drops out of Google’s shopping ads. Signals major changes coming to PPC marketing.
Bing Bans Ads for Cryptocurrency
Bing Ads is the latest ad provider to ban cryptocurrency advertising, joining other ad giants such as Google and Facebook.
Are the Days of Human-Managed PPC Numbered?
Google just started automating two things we did manually for years. Here are a few insights on PPC and automation.
Bing Ads Rolls Out New Features for Importing Google AdWords Campaigns
Bing has introduced a new set of features for advertisers looking to import Google AdWords campaigns to Bing Ads.
Google to Deactivate Non-Spending AdWords Accounts This Month
Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May.
Mobile-First Indexing & Advertising: Everything You Need to Know
Should PPC advertisers care about mobile-first indexing? Yes! Find out why here.
How Targeted Do You Need to Make Your PPC Landing Pages?
Here’s why creating dozens – or even hundreds – of ultra-targeted PPC landing pages can be worth the effort and...
Google to Ban Ads for Bail Bonds, Effective July 2018
Google AdWords is implementing a new policy prohibiting ads that bail bond services. This will come into effect July 2018.
Google AdWords is Fully Switching to New Version by End of Year
Google has confirmed that AdWords is fully switching over to the new experience by the end of 2018.
Google AdWords Editor Version 12.3 Now Available: Here’s What’s New
Google’s latest version of AdWords Editor is now available. Here’s an overview of the new features that have been added.
New Google AdWords Campaigns Use Machine Learning to Maximize Conversion Value
Google has introduced new shopping campaigns for AdWords, which utilize automation and machine learning to maximize conversion value.
How Microsoft Audience Ads Work
Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.
Microsoft Launches New AI-Powered Audience Network
The Microsoft Audience Network lets advertisers reach users across MSN, Outlook.com, the Edge browser, and select partner sites.
Google’s New Ad Type Targets Users Watching YouTube on TVs
Google has introduced a new ad type designed to capitalize on the growing trend of people watching YouTube on TVs.
Why Google Shopping Is the Best Place for Retail Search Advertising
Google Shopping will be the best place for retail search advertising for a long time. Here is why.
What to Do When Competitors Buy Your Brand Keyword
Did one of your competitors buy your brand keywords? Here are four things you can do now.
To Understand Your Audience, Think Big
Here is why marketers need to start broad in order to understand their audience better.
How to Fight Ad Fraud in Digital Advertising
Here are six ways how advertisers can take action against ad fraud.