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Google Local Services Ads Receive 13% of All SERP Clicks [STUDY]
A new local search study finds Google’s Local Services ads account for 13.8% of all SERP clicks.
Google Ads Report Editor Gains New Predefined Landing Page Reports
Google is adding two new predefined landing page reports to the Report Editor.
Bing Ads Now Counts Conversions Based on the Time of Ad Clicks
Bing Ads has updated its conversion tracking and will now count conversions based on the time of the ad click.
Why Optimizing for Quality Score Still Matters & How to Do It
Here’s how you can boost the quality of your keywords, ads, and landing pages for a higher score.
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Google Releases New Version of Shopping Insights for Researching Popular Brands and Products
Google has released a new version of Shopping Insights designed to help advertisers uncover information about popular brands and products.
Google is Testing Ads in the ‘Discover’ Section of its Mobile App
Google has been spotted displaying ads in Google Discover.
5 Useful & Easy Google Ads Metrics You Should Monitor
With all the Google Ads metrics available, how do you know what matters and where to start? Find out here.
How to Recover Lost Conversions with a Google Ads Script
Find out if negative keywords are limiting the conversions in your Google Ads account with this free script.
How Mastering the Art of PPC Yield Management Can Boost ROI
Discover how a PPC yield management program can garner stronger returns on your PPC advertising efforts.
Bing Ads Editor Gains Support for In-Market Audiences
Bing Ads Editor has been updated with support for in-market audiences.
Google Ads Begins Recording Some Calls Initiated by Call Extensions
Google has started recording a “small percentage” of calls that are initiated by call-only ads or call extensions.
8 Dos & Don’ts for Your PPC Landing Page
Keep in mind these dos and don’ts when creating your PPC landing page.
3 Ways to Automate Google Ads Without Knowing How to Code
You don’t need to learn how to code just to automate Google Ads. Just use any of these three strategies.
6 Effective Tips for Writing Facebook Lead Ads That Convert
These six effective strategies can help you set up Facebook Lead Ads that bring in conversions.
6 Strategic Areas to Consider Before Launching an SEM Campaign
Consider these key areas to ensure that everything is in place before launching your PPC campaign.
AdSense Giving Improved Machine Learning to Publishers
AdSense will give publishers access to machine learning to help increase earnings.
Bing Ads Lets Advertisers Target Multiple Languages at the Campaign Level
Bing Ads has expanded its support for language targeting with the ability to target multiple languages at the campaign level.
5 Quick Tips to Improve Your Paid Media Multi-Channel Strategy
Do these five simple things to better coordinate your paid media efforts across multiple channels.
Google Lets Advertisers Copy Column Preferences to the New Google Ads
Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version.
Google Ads Extends Parallel Tracking to Display & Video Campaigns
Google Ads is extending parallel tracking to display and video campaigns, effective March 2019.