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5 Surprising Ways Great Content & PPC Can Help Each Other
Learn how you can use content marketing to improve your PPC performance (and vice versa).
Google Ads Report Editor Now Supports Time Period Comparison
Google Ads’ Report Editor tool has rolled out the ability to compare performance for two different time periods.
What You Need to Know About Google Ads Bid Strategy
Learn the basics of Google Ads bidding and tips for moving from manual to automated bidding.
What Blocking Options Are Available to AdSense Publishers?
Learn more about the various blocking controls available to publishers on AdSense.
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Google Lets Advertisers Add a Third Headline to Text Ads
Google is letting advertisers add an additional headline and description to text ads.
How to Block Poor Performing Ad Placements in Apps Using a Script
Here’s an AdWords script you can use to automatically limit ads from showing on poorly performing mobile apps.
Why Advertisers Must Make Brand Safety on Mobile Devices a Top Priority
Here’s why and how advertisers should prioritize brand safety on mobile devices – plus actionable tips to combat ad fraud.
5 Classic Tips to Write Effective Google Ads Copy
Incorporate these five classic principles into your PPC ad copy to boost your campaign’s performance.
Google AdSense Earnings Fluctuations Not Related to Algorithm Update
Google has confirmed that any fluctuations in AdSense earnings is not related to the recent search algorithm update.
Google’s Sponsored Units on Search: What Marketers Need to Know
Find out when Google’s Sponsored Units appear, how they work with product listing ads and Google Shopping, and more.
A Manual Bidding Process for an Automated World
Here’s what you need to know about PPC bidding practices in an automated world.
Bing Ads Rolls Out Advanced Bidding Strategies: Target CPA & Maximize Conversions
Bing Ads has two new advanced bidding strategies, one of which is the most user-requested feature so far this year.
6 Remarketing Campaign Mistakes You Must Avoid
As you roll out your remarketing campaigns, make sure to go over these six key considerations.
How to Get the Most from Those High LinkedIn CPCs
LinkedIn has very high CPCs, but they can be worth it for the right audience.
4 Tactics to Compete with Huge SEM Advertisers
How will you ever compete with the biggest PPC advertisers in your industry? Here are four tactics to try out.
Podcast Revenues Soar
Research shows podcast revenues soaring and going higher. Time to get a slice of this pie?
15 Tips on How to Rock a Small PPC Budget
Here are 15 effective tips you can use to make the most out of a small PPC budget.
Here’s How Google Develops AdSense Policies
Find out how Google creates and enforces its AdSense policies and how these policies affect the digital advertising ecosystem.
Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
Bing Ads Can Now Have Security Badge Annotations
Bing Ads advertisers can now add a new type of annotation which lets searchers know that a site is secured.