Follow these best practices to maximize the reach, impact, and value of your paid search campaigns with bottom-line results.
Bing Ads Editor has been updated with the ability to organize dynamic search ads by adding shared labels.
In a look back at the state of AMP, it was revealed there are 31 million domains with AMP pages.
Google now has an ad blocker built into Chrome. Here’s everything you need to know about how it works.
Here’s how letting AdWords campaigns run without professional oversight, or shutting them down entirely, can negatively impact your business.
Check out SEJ’s brand new guide and learn how to drive more calls and conversions from paid search.
An update to Google AdWords Express will help ensure advertisers never miss another customer call thanks to push notifications.
Here are five PPC tasks that are great for automating with scripts, and some specific scripts that you should try.
Effective immediately, Google AdWords is implementing stricter rules for advertisers that resell event tickets.
Here’s how to find and use Amazon’s Hidden Keyword feature to make your products more visible in their search results.
Bing Ads is introducing a way for advertisers to manage multiple accounts with one email address and password.
Here are five ways clients can get an edge by letting an agency have the reins on their PPC campaigns.
Taking your paid search efforts to a global level? Here’s how you can develop an effective international SEM strategy.
Filtering your PPC audiences isn’t always the solution. Here’s how to avoid strangling your marketing funnel
Audiences are powerful for PPC. Here are five ways you can use them as part of your search campaign strategy.