Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC
Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required.
Google Ads Expands Travel Campaigns To Things To Do And Events
Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales.
Google Clarifies Smart Bidding Update After Advertiser Concerns
Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns.
5 Ways To Make Your Marketing Channels Work Together
Turn disconnected marketing channels into a coordinated growth strategy with practical advice on attribution, AI, and measurement.
How To Build A Performance Marketing Experimentation Framework With AI
AI made experiments cheap to run but no easier to trust. A framework for fewer, sharper bets and the discipline to kill the losers fast.
OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT
OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT.
Why a Sky-High CTR Does Not Mean Your Ads Are Actually Working
High click-through rates no longer guarantee advertising success due to automated bidding and AI optimization changing traditional metrics.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC
Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon.
Google Tests ‘Strongest Match’ Labels On Search Ads
Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.
Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification
Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.
Google Launches Ask Ad Manager, Its First AI Agent For Publishers
Google’s conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops.
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era
Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.
Microsoft Advertising Launches Product Explorer
Microsoft Advertising launches Product Explorer, a new Merchant Center tool that helps advertisers analyze feed health, product status, and performance data.
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates
Google Ads expands Smart Bidding Exploration, launches Promotion mode beta, and updates optimization for budget-limited campaigns beginning August 17.
Agentic Commerce And The New Rules Of Google Ads
AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising surfaces.
Google Provides More Time For Dynamic Search Ads Migration
Google has extended the Dynamic Search Ads to AI Max migration deadline until February 2027. Here’s what advertisers need to know.
How To Fix Google Ads Smart Bidding Issues With Primary vs. Secondary Conversions
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix.
How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers
Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors’ strategies in real-time.
Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC
See when Performance Max drives better efficiency and when separate campaigns offer necessary control.
Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen
Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and campaign controls inside Google Ads.
Google Expands AI Mode With New Ad Placements For Advertisers
Google unveils Conversational Discovery ads and Highlighted Answers in AI Mode, signaling how advertising may evolve inside conversational, AI-powered Search experiences.
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot
Is PMax stealing your branded traffic? Is Smart Bidding starved of data? Here’s how to identify Google Ads budget misallocations most managers overlook.
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack.
Why Your AI Ad Strategy Is Only As Good As Your Data
AI magnifies what you give it. Weak inputs produce accelerated inefficiency. Here’s what feeding the machine better signals actually looks like in 2026.
Google Quietly Alters Search Terms Reporting For AI Queries In Google Ads
Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries.
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance.
Google Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For Advertisers
Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.
How To Leverage AI Ad Placements For Stronger PPC Performance
AI ads aren’t mysterious once you know the rules. Here’s how to access inventory, set expectations, and build budget that actually works.
Google Shares How Brands Should Use AI Creative To Stand Out
Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale.
OpenAI Launches Self-Serve Ads Manager for ChatGPT
OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager platform.