Boring content is wrong. But what you might see as boring—such as technical how-tos, comprehensive guides, and detailed support—may not be boring at all.
On Wednesday, May the Fourth (be with you), Kelsey Jones, the Executive Editor at Search Engine Journal, gave a special Star Wars-themed webinar on getting the most out of your content. You spend a lot of time coming up with great ideas, so you want to make sure you get the most mileage out of them.
Content marketing isn’t a quick fix, or an overnight success; results take time. Julia McCoy debunks common content marketing shortcuts and why they’re not.
Every month, I round up the best of the best so you can get your content marketing education all in one spot. Here are 5 articles about content marketing published in the last 30 days that you should read if you want to stay up to date in the content marketing field.
Photos and illustrations can make your blog post much more appealing. Make sure to pick or create the right image for your blog post so you’ll stand out!
Cross-functional communication fosters stronger marketing programs. Here are six ways your PPC and email marketing programs can work hand-in-hand.
Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia’s list of 15 top copy guidelines!
Want to increase traffic and engagement to your website? Check out Neil Patel’s post and follow these five things to make your content mobile-friendly.
Earth Day is just around the corner! Are you ready to create a sustainable marketing strategy for your business? Check out this infographic by Campaigner.
Content marketing is a strategy that requires long-term thinking and action. But there’s one content lie that can destroy your campaign.
Content marketing isn’t just about blog posts, original landing page copy, or whitepapers. It’s time to start thinking of your content brands.
Seeing stability in your business? Good. Now, it’s time to learn some tips to improve content marketing for entrepreneurs.
Are you about to start your first blog? If you’re worried that you’ve missed something important or not seeing your expected ROI … I’ve got you covered.
E-commerce is not for the faint hearted. Want to get natural links to your product pages? Try e-commerce content marketing!
Do you want to boost your conversion rates? Try these clever copywriting tactics and get more sales right now.
Visual marketing is as helpful in influencer marketing as reaching a general viewership. It might just be what you need in getting the results you want.
This month’s picks include a post on where ideas come from, news from Instagram, and a podcast on the state of content marketing in 2016.
Struggling with creating and publishing truly impactful, engaging online writing? Check out Julia McCoy’s list of 30 top words you should be using online.
Instead of solving your underperforming content problem with more content, why not tweak them? Here are three ways to reoptimize underperforming content.
The right headline can make or break your blog post. Here are 50 tried-and-tested catchy headlines that you can use on your blog today.