Clickbait journalism has become so common in recent years that Facebook created an algorithm. But one thing is clear: click-baiting does not work.
We can say that visuals and images definitely aid memory. So let’s look at what makes an image memorable and how you can use that to your advantage.
Don’t sacrifice the quality or quantity of your content! Check out these free (or affordable) marketing tools for upping your marketing game.
Stuck on your next latest and greatest blog ideas? Julia McCoy explores 10 key ways you can stay creatively inspired to create consistently awesome blogs.
Last Wednesday, the SEJ Marketing Thinktank was joined by Danielle Antosz, Senior Editor of SEJ, for a webinar about webinars to discuss how to hold a webinar and how to properly maximize them to build your brand.
How you can increase the links to your website without spending too much time building them? The answer is in creating linkable content assets.
The second of our SEJ Summit Atlanta interview series brings us Katherine Griwert, who is the Creative Marketing Director at Brafton. We are so excited to learn about branded content from Katherine.
Content Marketing Institute released their content marketing survey for 2016. Check out some of the key findings to about effective content marketing.
Learn the top 10 ways for creating effective SEO copywriting. Outlined are the necessities to have a successful piece of content published on your site.
Creating content that is on the funny, quirky, and weird side can help your brand have a competitive advantage in reaching your marketing goals.
Content marketing is no longer the new kid on the block in the marketing world, but it remains one of the most under utilized strategies. Which is why SEJ wrote this FREE white paper titled “What Works in Content Marketing: Cast Studies & Tools for Success”.
Although digital copywriting is relatively new, copywriting has been used for hundreds of years. Here are seven lessons from four legendary books.
Learn what not to do with your content marketing, from ten of the craziest content mishaps: including a presidential candidate misspelling America and more.
Grant has over 22 years of experience in our industry and shares his knowledge of search, content marketing, and where the industry is going.
Oftentimes a simple article with information isn’t going to be enough. So a full Content Marketing course is in order – here is where to find those courses.
So, what happened in the wonderful world of content marketing this month? For one, we are finally moving into the fall season, which means it is time (maybe even past time!) to start implementing your holiday season content marketing plan.
Stop and think before you use those pictures for your website. Here’s how you can legally use images online without violating copyright restrictions.
QR code fever peaked around 2013 and has been sliding into obscurity faster than your pogs against my metal Animaniacs slammer. Here’s why.
Considering to advertise on YouTube? Here are some of the most effective ways to advertise on YouTube – with or without having a video!
If you haven’t taken advantage of the power of webinars, here are 13 techniques that you’ll need to conduct a successfully amazing webinar.