Believe it or, you can implement an email marketing campaign relatively cheap, and most of the time for free, by using the following 12 WordPress plugins.
Inbound marketing is the new, better alternative to traditional advertising. Here’s how you can make content the cornerstone of your inbound campaign.
To perform well, your content needs to be good. So the first thing you need to do is stop writing and to think about your content marketing strategy.
Where do you start planning a webinar? Aren’t webinars a lot of work? Besides, it probably won’t work for your brand anyway. If those are the thoughts going through your head, you are in the right place!
October is wrapping up, which is why this month’s content marketing roundup focuses on tips to improve your content marketing strategy.
Email autoresponders are the holy grail of marketing. Here’s a step-by-step guide to create an efficient and effective email autoresponsder.
In this post, Marieke van de Rakt will give five tips on SEO and how to get people to stay on your site and read your post.
In this guide, learn the best practice for creating effective white papers and also delve into the role they play within successful content marketing.
Clickbait journalism has become so common in recent years that Facebook created an algorithm. But one thing is clear: click-baiting does not work.
We can say that visuals and images definitely aid memory. So let’s look at what makes an image memorable and how you can use that to your advantage.
Don’t sacrifice the quality or quantity of your content! Check out these free (or affordable) marketing tools for upping your marketing game.
Stuck on your next latest and greatest blog ideas? Julia McCoy explores 10 key ways you can stay creatively inspired to create consistently awesome blogs.
Last Wednesday, the SEJ Marketing Thinktank was joined by Danielle Antosz, Senior Editor of SEJ, for a webinar about webinars to discuss how to hold a webinar and how to properly maximize them to build your brand.
How you can increase the links to your website without spending too much time building them? The answer is in creating linkable content assets.
The second of our SEJ Summit Atlanta interview series brings us Katherine Griwert, who is the Creative Marketing Director at Brafton. We are so excited to learn about branded content from Katherine.
Content Marketing Institute released their content marketing survey for 2016. Check out some of the key findings to about effective content marketing.
Learn the top 10 ways for creating effective SEO copywriting. Outlined are the necessities to have a successful piece of content published on your site.
Creating content that is on the funny, quirky, and weird side can help your brand have a competitive advantage in reaching your marketing goals.
Content marketing is no longer the new kid on the block in the marketing world, but it remains one of the most under utilized strategies. Which is why SEJ wrote this FREE white paper titled “What Works in Content Marketing: Cast Studies & Tools for Success”.
Although digital copywriting is relatively new, copywriting has been used for hundreds of years. Here are seven lessons from four legendary books.