Want to know the secret of receiving a constant stream of organic traffic to your site? It’s called Evergreen content.
International marketing can feel daunting and intimidating. But if you leverage past content marketing campaigns, you’ll eventually get the hang of it.
On January 6, 2016 Erin Everhart of The Home Depot joined Loren Baker & the SEJThinkTank for an hour-long webinar about reaching your target audience.
In this post, we’ll go over some unusual landing page use cases along with examples for each. Let’s dig in.
If you’re on the low side of your e-mail marketing campaign, or if you’re just interested in boosting your e-mail marketing strategy, read on.
Getting set up correctly, figuring out what works, and employing some new creation techniques should put you on the road to more profitable content in 2016.
Since the article structure varies for different types of blog posts, here are some tips and resources that will help you structure a perfect blog post.
As we wrap up 2015, it is time for SEJ’s monthly recap of the best content marketing news in our industry. At least, in my humble opinion. December is usually a pretty slow month with lots of down time for the various winter holidays. But there are still several great posts you should check out if you want to stay on top of all things content marketing.
How can you as a blogger, content writer, or content marketing manager brainstorm and develop great blog post topics continuously?
Aside from simply posting your blog post on your social profiles, there are five other great ways to promote your blog to increase reach with your content.
As content rages as king and social its queen, LinkedIn harnessed the power content brings to enlighten, inform, and inspire. This post will highlight the best LinkedIn posts of the year and why they rock.
With nearly a billion websites online, there is a lot of competition vying for your audience’s attention. Granted, many of those websites won’t be your direct competitors, but they do create plenty of distractions you need to break through if you want to capture and keep your audience’s attention.
Here are six ways to do just that.
Riche media is an essential part of any content marketing campaign, and here’s why everyone should be taking advantage.
How do we create content that people remember in this all-you-can-eat buffet of online information? Discover the cognitive science behind content retention.
Julia McCoy shares major content marketing tips for 2016 and beyond. Long form content will be on the rise; brands should be storytelling; and more.
It takes some skill and knowledge to create a good lead magnet. Here are six steps to do it.
By the end of this post, you’ll know which types of curated content you should create as well as how to create them in order to maximize your results.
Here are five of the best digital alternatives to traditional Christmas cards, and how paperless can make this festive time of the year even more memorable.
Take your content marketing to the next level with better writing. Julia McCoy’s 15-point list features the best copywriting tips for online marketers.
Long form content still has its place online, but you have to know when to use it and know how to use it successfully. Learn more details here.