Catchup – 9/29/06

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* Micorsoft Digital Advertising Solutions

Microsoft is announcing the launch of “Digital Advertising Solutions” and a media campaign to go with it. It’s an effort to bring together Microsoft’s various properties into a unified platform that gives advertisers ways to buy reach and audiences efficiently: Xbox, mobile, PCs and, maybe, TV.
* Oraganic and Paid Search Conversion Metrics Similar

A WebSideStory study that shows that organic search traffic realized a conversion rate of 3.13 percent while paid search traffic realized a conversion rate of 3.4 percent. The study covered 57 million search engine visits from “20 business-to-consumer e-commerce sites during the first eight months of 2006.” ClickZ notes that organic search traffic does tend to have a higher click rate (1.5 times higher than paid search volume).
* Trulia Adds New Features

Trulia has now expanded and is offering nationwide coverage through a mix of crawling and listing feeds. It’s also providing a range of new information on real estate price trends, comparable homes and neighborhood guides (i.e., schools, commutes and crime data). Perhaps the most fun new feature/tool on the site are heat maps, which show prices per square foot by area.
* Wallop Social Network Launches

Wallop has been waiting a long time to get going. Finally it has launched in beta (or limited beta). Microsoft spun it off and it’s now VC-backed.
* Delicious Hits 1 Million Member Mark itself hit a new benchmark today, registering its one millionth user to its online bookmarking, tagging and sharing service. Here’s an interesting stat from Yahoo, in just nine months since its acquisition by Yahoo!, has more than tripled its registered user base.
* Google Reader Update

Google has taken its blog & feed aggregator, Google Reader, to the next level with an across the board update which adds to the service’s usability while also adding a more social experience to feed aggregation. The new Google Reader, about a year old and part of the Google Labs family, has added tagging, sharing, scrolling and blogging to its information delivery offering.

Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

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