Can Quoting Get You Penalized for Duplicate Content?: Matt Cutts

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Everyone is worried about duplicate content. Matt answers a question about quoting and referring to the source. Matt explains blockquoting and a link to the original source, but he also discusses those that think taking an entire article from another site can hurt a website.

Melissa Fach

Melissa Fach

Melissa is the owner of SEO Aware, LLC. She is a consultant and trainer helping companies make the most of their content marketing and SEO.... Read Full Bio
Melissa Fach

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  • Nick Stamoulis

    The key is to link to the original source. You never want to give the search engines or the real author reason to suspect your are stealing content. It’s also about balance. The content on your site should be mostly yours and unique, even if you do link to the original author.

  • Christian Greiner

    Matt says that as long as content on your blog is mostly yours you’ll be fine. I’m curious what others think qualifies as “mostly yours”? 51%? 75%? 90%?

    Many major news publishers publish each other’s content. They use best practices in linking to the original article and using a canonical tag, but are they still at risk of getting dinged? How much is too much? Any thoughts?

    • Travis Van Slooten


      I don’t think there is a hard and fast percentage. To me, it’s just common sense. As Matt pointed out in his video, if you take an entire article or just have a page of a bunch of quotes (from other sources), then you might be in trouble…duh:)

      As for news publishers being at risk, I don’t see that at all. Basically, we’re talking content curation and some of the most popular sites are content curators (think Drudge Report and Huffington Post).

      Travis Van Slooten