“Content is everything.”
At least, that’s one variation of the saying each website owner adheres to. But in the ever-changing landscape of content marketing, content distribution is a close runner-up to the content itself.
Organizations must invest in effective content marketing by leveraging various content marketing platforms as competition becomes more fierce.
How fierce? 47% of companies plan to grow their content teams this year.
Here are seven tools to consider to take your content to new heights.
1. Exploding Topics – Best For Trending Content
Brian Dean founded Backlinko and Exploding Topics, and has been a trusted resource in content marketing since he grew Backlinko from zero to millions of users per month.
Since Dean established his site, he turned his sights on helping others by offering data on growing topics before they take off.
Exploding Topics aggregates data and uses an advanced algorithm that provides the percentage growth of specific topics of choice.
With access to this data, you can start writing content first to gain a first movers advantage over competitors.
2. BuzzSumo – Best For Social Media Content
BuzzSumo exploded onto the scene in 2013.
Since then, this platform has diversified its service offering to become a powerhouse for serious content marketers.
BuzzSumo offers content discovery, research, monitoring, and influencer insights. The influencer option could exponentially increase the odds of virality for your content marketing efforts.
By navigating to the “top sharers” section, you can pinpoint influencers that have shared articles that may correlate to topics you have written and reach out to the influencers to share your article to expand your content reach.
3. Outbrain – Best For Native Content
Outbrain was one of the leading pioneers of native content and has gained tremendous market share over competitors.
Today Outbrain provides 344 billion monthly content recommendations in over fifty-five countries. Getting started with Outbrain does not involve a significant cost investment.
To begin a campaign on the Outbrain network, you can set a campaign budget of $20 and a CPC (cost per click) price point of 0.03 cents.
Considering how rapidly you can expand your content marketing reach and strategically retarget users once they have navigated to your site makes Outbrain a no-brainer, pun intended.
4. Patreon – Best For Content Membership
Patreon offers a premium membership model to content creators.
Monthly pledges from patrons have provided content creators with a consistent way to provide quality content while making a living.
Founded in 2013, Patreon quickly became the go-to platform for content creators to establish a loyal fan base.
Content creators span several focus areas, which include videographers, Podcasters, Writers, artists, and musicians.
If you are a content creator that wants to earn a living without starting a blog, Patreon is the way to go.
5. Contently – Best For Content Scheduling
Scheduling content distribution is easy with the help of Contently. You can easily plan times and dates to distribute content across several platforms.
A feature called Storybook uses proprietary technology to provide a predictive model of which topics will have the most significant impact.
Additionally, Contently provides SEO recommendations and checks the voice and tone of the content. One of the most powerful features Contently provides is access to the premium creative network.
It can be a hassle to vet writers when you are just starting.
Contently has created a premium network of writers you can leverage. Many of these writers have published articles for The New Yorker, Wired, and The Financial Times, among many other established publications.
Contently also provides access to videographers and designers to help create more impactful content through the premium creative network.
If you are looking for an enterprise content marketing platform Contently is a top contender.
6. Scoop.it – Best for Content Curation
Scoop.it is a cloud-based content management platform that discovers and researches content via the web and social networks. Over 30 million web pages are crawled from Scoop.it.
You can quickly scale your curated content needs by leveraging the WordPress integration to publish content directly to your site.
Leveraging curated content will help establish trust and add additional value to your audience while highlighting your specific industry expertise.
You might be losing out if you are not integrating curated content into your content marketing strategy.
Hootsuite advises a ratio of 40% created and 60% curated content to boot your content marketing efforts.
7. Uberflip – Best For Personalized Content
Uberflip offers several options for content marketers, but one of the most valuable features Uberflip provides is the ability to personalize content for audiences.
As a result, content marketers turn to Uberflip to execute ABM (account-based marketing).
The content destination feature allows marketers to engage audiences with tailored messaging and provides customized layouts and personalized branding.
Given the statistics around personalization, content marketers need to be mindful of tailored messaging.
Conclusion
If your organization is not investing in content marketing, it might be safe to assume you are losing market share to your competitors.
Content marketing is not an option but a necessity in today’s current landscape.
As a result, several content marketing platform choices exist to get started quickly.
There is no right on wrong options to get started with content marketing.
You have to jump in and get your feet wet.
Beginning with one of the content marketing platforms mentioned above is a good move in the right decision.
More resources:
- 11 Retail Content Marketing Trends To Inspire Your Next Campaign
- Content Marketing Priorities for B2B & B2C in 2022
- 12 Ways To Use Content Marketing To Build Brand Awareness
Featured Image: The KonG/Shutterstock
