BankRate and Yahoo Continue to Distribute Content
Bankrate the web based banking marketplace, announced today it has renewed its operating agreement with Yahoo Finance. Under the agreement, Bankrate will produce personal finance editorial content and rate table listings of banking products such as mortgage loans, auto loans and CD yields for the Yahoo personal finance channel.
The new agreement, which runs through 2006, continues an arrangement the two Internet companies have had in place since 1997. Bankrate has similar agreements with 78 media companies. Bankrate surveys more than 4,800 financial institutions in more than 400 markets in 50 states. The company gives consumers interest rate and yield data on over 300 financial product categories.
Given the success of Yahoo and content, the renewal of BankRate is no surprise. Yahoo is fighting a two pronged war in search and web entertainment machine, two of its largest strengths. Besides content distribution deals with Entertainment Tonight, The Apprentice, and BankRate, it is also reported that the Showtime cable TV network and Yahoo have plans to announce a content and promtion deal. Go Yahoo!
