Using The Jobs To Be Done (JTBD) Framework For SEO Content
Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here’s how.
Stephen Watts
B2B SEO, Growth Marketing, & Web Strategy
Company
Follow Me
Favorite Tools
About
Stephen Watts leads SEO and web growth marketing at Splunk.com. Prior to joining Splunk, he was Director of Web Marketing for BMC Software. Stephen holds a degree in Philosophy from Auburn University.
You can find Stephen’s contributions around the web at:
https://www.watts.dev, https://www.bmc.com/blogs/author/wattssw/, https://www.cio.com/author/Stephen-Watts/, https://itsm.tools/author/stephen-watts/, https://www.itchronicles.com/author/stephenwatts/, https://dzone.com/users/3139494/wattssw.html, and https://certification.comptia.org/it-career-news/hub/Stephen-Watts
Articles
Redirect Management: An SEO Beginner’s Guide
Don’t lose link equity or sabotage UX by redirecting users to the wrong place. Here’s how to clean up and future-proof all your redirects.
Web Team Project Prioritization Frameworks To Set SEO Up For Success
Learn how to deal with competing priorities and strained web team resources with these proven project prioritization frameworks.
When (& When Not) to Write Meta Descriptions
Meta descriptions can still be important – but they aren’t always. Now, not all webpages need to have one. Here’s what you need to know.
How to Find Subject Matter Experts Using Slack & Other Web Communities
Want to create truly valuable SEO content? Find subject matter experts. Here’s how to do it.
B2B Content Ideas to Generate Links & Industry Influence
Discover B2B content ideas to help get your brand on the radar of influencers in your industry through blogging.
How to Use SEO Traffic to Make the World a Better Place
Here’s how to use SEO to generate awareness for important social issues without damaging your existing conversion and traffic volumes.
How to Address Security Risks with Robots.txt Files
Here are five best practices to reduce the risks posed by robots.txt files.
SEO Strategies for Knowledge Base Self-Serve Customer Success
Learn the value of using SEO for knowledge base support content and how to optimize this sort of content.
Why Replication Is Critical for Every Web Marketing Test
Tests that can’t be replicated aren’t scientifically valid. Here’s how to improve the validity of your online marketing experiments.
Stop Studying SEO, Start Studying Your Target Audience
Here’s how to become an expert on the content you are optimizing and the humans you are optimizing for.
Durable URLs for SEO: How, When & Why to Use Them
Learn how, why, and when you should use durable URLs for long-term SEO success.
How to Use Regex for SEO & Website Data Extraction
Find out what regex is, how to start using it with web crawlers, and some interesting real-world use cases.