Looking to learn more about social media? On October 16th and 17th in New York, [Danny Sullivan](http://www.searchengineland.com) and I will be co-chairing [SMX Social Media](http://searchmarketingexpo.com/smx_social07/). The show was designed to help you understand all of the social media sites out there as well as how you can leverage them.
Over the past few weeks I have been reading a book called [Web Analytics: An Hour a Day](http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652/ref=sr_1_1/102-9272301-5411330?ie=UTF8&s=books&qid=1184016152&sr=1-1) which was written by [Avinash Kaushik](http://www.kaushik.net/avinash/). I am not a big fan of reading books, but this one actually provides tons of knowledge on analytics for advanced marketers as well as beginners.
I was analyzing [Vanessa Fox’s blog](http://www.vanessafoxnude.com/) (which I highly recommend [subscribing](http://feeds.feedburner.com/vanessafoxnude) to) today and it seems that she is being screwed by social media sites. Not in the sense that they are intentionally doing bad things to her, but her blog doesn’t seem to get any social media love.
This week on Rush Hour [Jane Copland](http://www.seomoz.org/team/jane), [Cameron](http://www.cameronolthuis.com) and I talked about the potential [MySpace and Yahoo merger](http://mashable.com/2007/06/19/myspace-yahoo/), the popularity of [Facebook Apps](http://news.com.com/Facebooks+app+feeding+frenzy/2100-1038_3-6191152.html), [YouTube locals](http://news.zdnet.com/2100-9588_22-6191856.html), [Digg threaded comments](http://mashable.com/2007/06/19/digg-introduces-fully-threaded-comments/), [a women who is being harassed due to social media](http://www.woodtv.com/Global/story.asp?S=6682952&nav=0Rce), [white labeled social networks](http://www.techcrunch.com/2007/06/20/kickapps-white-label-social-networking-that-delivers/), and the 1.5 billion dollars being spent on digital products.
I don’t often blog about [analytics](http://www.pronetadvertising.com/articles/web-analytics-an-introduction.html) but as some of you may know I am deeply involved in the space because I am one of the owners of [Crazy Egg](http://www.crazyegg.com). In the past I [blogged](http://www.pronetadvertising.com/articles/crazy-egg-officially-launches.html) about it and why it is useful for website owners and today we just launched a feature called [confetti](https://crazyegg.com/overview#confetti) that gives website owners a better understanding of how visitors interact with their website.
You probably have a 9 to 5 job that sucks and doesn’t pay well. There is nothing wrong with doing what you love, but if you are trying to make money I recommend doing affiliate marketing through [Azoogle](http://www.azoogle.com). In the past I [posted](http://www.pronetadvertising.com/articles/what-i-learned-at-shoemoney-university.html) about making thousands of dollars from affiliate marketing and it seemed that many of you wanted to know the secret… so here it is
This week on Rush Hour Cameron and Cshel talked about Facebook, Digg, [SMX](http://searchmarketingexpo.com/smx_advanced07/register.shtml) and [Bar Camp San Diego](http://barcamp.org/BarCampSanDiego).
If you ever release a video on [YouTube](https://www.youtube.com) your main goal is probably to get millions of views. In most cases great videos get thousands of views, but if you actually create a mediocre video that others want to respond to you can get millions of views.
Today on Pronet I added a social stock prediction widget to the sidebar. I usually like to keep the design clean, but for roughly 2 weeks there will be a widget on the site that allows you to predict stock prices for Google, Microsoft, Yahoo, Interactive Corp, and News Corp. Whoever has the highest score at the end of 2 weeks will be given a free video iPod from Jambaz (the creators of the widget).
This week on Rush Hour [Cshel](http://www.cshel.com), [Cameron](http://www.cameronolthuis.com) and I discuss the [acquisition of Feedburner](http://www.techcrunch.com/2007/05/23/100-million-payday-for-feedburner-this-deal-is-confirmed/), [Technorati redesign](http://www.pronetadvertising.com/articles/technorati-redesigned-get-realigned-here21138.html), Digg tips and making money online through MySpace.
Lately, many companies who have requested my marketing services for their new product or web application feel that I can work my magic and make it so their sub-par product does really well. In reality, this is impossible. Marketing can only be successful when you have a genuinely compelling product. Sites like [YouTube](https://www.youtube.com), [Skype](http://www.skype.com), and [Flickr](http://www.flickr.com) all did well because of all the programming and product development that went into building great services which enabled great marketing to do its trick.
This week on Rush Hour [Cameron](http://www.cameronolthuis.com), [Cshel](http://www.cshel.com) and [I](http://www.quicksprout.com/about) talk to [Chris Winfield](http://www.10e20.com/authors/) from [10e20](http://www.10e20.com/) and a mystery caller who claims to be [Kevin Rose](http://www.digg.com/about/kevin) from Digg. Throughout the show we discussed all the latest happenings with Digg, Guy Kawasaki’s new social site called [Truemors](http://www.truemors.com), and if it really was Kevin Rose or not on the show.
We all know that the main reason why stories don’t hit the Digg homepage is because they get buried. Some say the buries are caused by specific Digg users who have it out for us while others just blame it on the content saying it wasn’t Digg worthy. Well last week we did a test on Pronet Advertising that shows Digg might be burying stories internally.
We talk about measuring success all the time and it seems that there is no one perfect way to measure success. Return on investment is usually the way I measure success but another great way to see if you were successful is to see if anyone copied you. If someone is willing to copy what you just did then you are probably doing something right.
This week Cameron, Carolyn, and I discuss Neil’s new blog, [QuickSprout](http://www.quicksprout.com), as well [MySpaces acquisition of PhotoBucket](http://mashable.com/2007/05/07/photobucket-myspace-3/), [Ebays impending acquisition of StumbleUpon](http://www.techcrunch.com/2007/05/08/ebay-close-to-acquiring-stumbleupon/), the differences in user behaviors between various social media sites and the subsequent impact on strategies for leveraging those sites. We also discuss online reputation management and answer a chatroom question about how one would go about starting up a new social media site.
Personal branding is something I get a lot of questions about. People often ask me what they should do in order to get an established name out there and be seen as a major influencer in their industry. The reason they want this is because the second you accomplish this, the opportunities will come your way and you’d be amazed at the kind of business or money that just lands in your lap.
This week on Rush Hour Cshel and Cameron discuss a big story where a where a story was removed the main page of Digg and the poster was banned after his story had 16,000 Diggs. The story removal lead to an uproar from the community.
Most TV commercials suck which is why I love Tivo, but there are a lot of [great commercials](http://www.pronetadvertising.com/articles/creative-commercials-that-youll-never-forget.html) that are actually very addicting. These great commercials are rare, but it seems that Pepsi’s commercials usually shine above the rest. So before you try to create some sort of advertising campaign, get creative like Pepsi and you too will be successful.
I was browsing through the [Technorati Top 100 list](http://technorati.com/pop/blogs/) today and it seems that Pronet Advertising is on it.
The pay per blog post market has always been cluttered with tons of options, but none of them provided a one stop shop solution. Because of this [ReviewMe](http://www.reviewme.com) launched a marketplace that allows advertisers to have more control while still giving the blogger full control of accepting or declining the review. With this modification ReviewMe is now more flexible to meet the needs of advertisers and bloggers.