Crowded markets are some of the most difficult markets to enter. They are usually competitive and many times it is difficult to differentiate your product with your competitors’ product.
CNet has released the Top 10 Google Apps, which is a listing of the top Google applications and their ratings. The list was pretty good overall, but there was one big disappoint…
Recently digg launched version 3.0 which allows a broader range of topics to now be submitted. The new digg is a great improvement compared to the last version, but with some small tweaks…
Last week I posted about a Comcast technician who fell asleep on someone’s couch during a house call. David Dalka, a reader of Pronet Advertising, was talking with Comcast tech support about a problem he…
Wikipedia is a collaboratively built encyclopedia that has evolved into a great resource if you are looking for information on just about anything. Because of its popularity and the sheer number of people that use Wikipedia
Image is an important factor in marketing. If you want your product to be known as soft and gentle you may want it to be associated with a teddy bear. If you want your product to have a tough and rugged image
A lot of people use the power of buzz marketing because it can do wonders for their business, but there is also a dark side to buzz marketing where it can hurt your company’s reputation.
Millions of people search Google on a daily basis and thousands of companies are advertising on Google’s sponsored listings using keyword targeted text ads. You may not always be able to afford the number 1 sponsored listing or rank above the fold in the organic listings.
The analytics market is a crowded space with many players. There are a lot of robust analytics solutions that can track conversions, goals, revenue, expenses, and even allow you to create flexible dashboards.
Superman is a popular character. He has had his own TV show, movies and commercials. He has a large audience that follows him wherever he goes. On June 28 his new movie, Superman Returns, is coming out and Warner Brothers have been promoting it like crazy.
For years companies have been using sex appeal to sell their products. Depending on your target market, sex appeal may work wonders for you. GoDaddy has used sex appeal
Fear is an interesting thing, it can affect the way you think and react. When y2k was coming around, people had a fear of computers going wrong so everyone started stacking up on basic supplies such as dried food and water.
Netscape Beta launched last night, it has a similar concept to digg, but seems to be more oriented towards the masses. When I first saw it, I was impressed on how well they optimized it for search engines.
The eBay Wiki launched today, it is a community driven wiki that eBay has created in collaboration with JotSpot. JotSpot was the first company to create a wiki platform, similar to the platform used by Wikipedia.
I am so excited; I am now an official 9rules member. I am honored to be selected in the 4th round with Cameron and all of the other great bloggers that made it. If you are not too sure what 9rules is about
Yahoo has recently launched Yahoo Answers which has been getting a lot of buzz around the blogosphere. The concept of Yahoo Answers is very similar to Google Answers.
Usually when a new movie is coming out, studios start promoting it everywhere. They put up billboards, TV commercials, online banner ads and anything else they can think of that can create buzz.
Before I started this blog in January I read 10 Tips to Better Blogging, which I try to follow to some extent. Since then, I have learned a lot about blogging and one important thing that is not on that list.
There a lot of things that people hate in the world. Some people hate specific things, while others may hate certain types of people. People are passionate about what they hate, using hate and passion in your marketing campaign can help promote your product or service.
Some of the most popular phrases that are searched on the Internet are celebrity names. If you are a celebrity the freaky part about it is you don’t know why people are searching for you.