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Don't be silly with your marketing plan
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Don't be silly with your marketing plan

In the past couple months I have heard a lot of dumb marketing plans. Some of these guys who created these plans are new to the online industry while others have been in it for years. Cameron also wrote “[What’s your marketing plan](http://www.pronetadvertising.com/articles/whats-your-marketing-plan.html)” a few days ago, so I decided to compile a list of the 10 dumbest plans I have ever heard.

Smirnoff: Tea Partay
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Smirnoff: Tea Partay

Music videos are a great way to promote a product. You usually see them on TV stations like MTV or VH1 promoting a song, but why not create a commercial out of a music video. This is the exact thing Smirnoff did with their new drink called [Tea Partay](http://www.teapartay.com).

What's up with Google?
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What's up with Google?

On August 24th it was [reported](http://www.webmasterworld.com/google/3058623.htm) that Google was updating backlinks on these two datacenters: [64.233.187.104](http://64.233.187.104) and [64.233.187.99](http://64.233.187.99). It is normal to see a backlink update on a few datacenters and then within a couple days the update is usually live on all of their datacenters. …

Danny Sullivan leaves Search Engine Watch
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Danny Sullivan leaves Search Engine Watch

Danny Sullivan, the godfather of search, has just made an [announcement](http://daggle.com/060829-112950.html) that he is leaving [Search Engine Watch](http://www.searchenginewatch.com). He might still continue to write on Search Engine Watch after December 1st, 2006 and the last two conferences that he will be attending are …

Marketing on a budget
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Marketing on a budget

Patricia Hursh from [SmartSearch Marketing](http://www.smartsearchmarketing.com/) recently wrote an article called “[Winning Big with a Small Search Marketing Budget](http://searchenginewatch.com/showPage.html?page=3623275)”. The article discusses how companies with small marketing budgets can effectively use their money to get the most bang from your buck.

Have it your way
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Have it your way

When you want a quick burger, there are a lot of options these days and with all theses options (McDonalds, Burger King, Carl’s Jr., White Castle…) it is hard to choose which one to go to. …

10 things Google knows about you
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10 things Google knows about you

Recently I was asked the question, “What does Google know about me?” This person was concerned with their privacy and was interested in knowing what Google knows about them, so I decided to do some searches. Here are some interesting results on what Google knows about you.

232 reads
My thoughts on school & marketing
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My thoughts on school & marketing

[Guy Kawasaki](http://blog.guykawasaki.com) recently wrote, “[Ten Things to Learn This School Year](http://blog.guykawasaki.com/2006/08/ten_things_to_l.html)”, and as a college student what he said really holds true for me. I am currently a senior in college and my major is marketing, so far it has not prepared me for the real world.

Crazy Egg officially launches
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Crazy Egg officially launches

Have you ever found it hard to figure out how to improve your website? We have been having this pain for years which is why we created. We just launched Crazy Egg today. So what is Crazy Egg?

54 reads
Getting Links 5 of 5
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Getting Links 5 of 5

Some people do not believe in link building, are not concerned with it, or do not know about it, and in these cases link popularity is achieved naturally over time. So how do these people increase their link popularity naturally?

Getting Links 4 of 5
Social Media

Getting Links 4 of 5

Linkbaiting is word that has been getting some attention recently. It is getting so popular that Aaron Pratt created an award for linkbaiting. So what is linkbaiting and why is everyone talking about?

74 reads
Getting Links 3 of 5
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Getting Links 3 of 5

Text links have become a hot commodity in the last couple of years. Website owners have realized that they can earn money by selling links and businesses have realized that they can increase their search engine rankings by buying links.

Stupid marketing
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Stupid marketing

Stupidity is something that we all see on a regular basis. It could be others around you doing stupid things or it even stupid things that you, yourself do. Companies such as Vonage have used stupidity in their TV commercials …

Getting Links 2 of 5
Social Media

Getting Links 2 of 5

Reciprocal linking in its most common form is when website A links to website B and website B links back to website A. This link building tactic has been used throughout the web for many years and its main purpose is to help websites increase their search engine rankings.

Getting Links 1 of 5
Social Media

Getting Links 1 of 5

One subject that I seem to get asked a lot about is links. Is it better to buy links, reciprocate links, or to just try to create linkbait? Is a paid link better than a natural link? Are reciprocal links dead? Is this link stronger than that link?

58 reads
Choosing between short or long URLs
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Choosing between short or long URLs

Today I was posed with a question on URL structure, “is better to go with a short URL or a long URL?” Many websites/blogs have specific goals that they are trying to reach, and depending on your goals you can go with one option or the other.