Chances are you spend hours everyday watching TV shows, which means you watch hundreds of new commercials on a daily basis. The worst part about watching all those commercials is that most of them are dull and humorless which is why they are not memorable or effective, but every once in a while a few companies take the time to come up with creative commercials that are worth watching.
Everyday thousands of websites are being created based on the needs of website owners and not the needs of their visitors. Visitors are being ignored which is the biggest reason most websites are not successful; here are 5 ways to optimize your design…
Beer companies are in a competitive space filled with hundreds of competitors. If you walk to into a bar or a liquor store you have tons of brands to choose from, so how do beer companies try to convince you to buy their product instead of their competition’s product? They use humor. …
Advertisements usually have a negative connotation associated with them and because of this most people don’t like taking the time look at and even read advertisements. The good news is, not all advertisements are bad and some companies have taken the time to design some very clever advertising campaigns.
Thousands of blogs are being created every week and many of them are making critical mistakes within the first week of starting. If you are thinking about starting a blog here are some things that you should think about and do within the first 7 days of starting your blog.
Using nature is a great way to market a product. By creating a soft and warm atmosphere you can make your product have the image of being soft, gentle and warm just like [Snuggle fabric softener](http://www.snuggle.com/home.asp). So if you want to brand your product as being soft and personal like Snuggle you may want to use nature in your marketing and advertising campaigns. …
For quite a long time I have been reading [Lee Odden’s blog](http://www.toprankblog.com/) and have had the privilege to meet Lee in person at a few conferences. Lee has been in the industry for 9 years and he has a unique approach on PR and SEO. Because of this I asked him a few questions through an email interview. Here are the questions and his answers.
Have you ever wondered how popular your blog is compared to other blogs in your industry? You might be able to figure this out by doing a simple backward link check, but that only shows you a small part of the full picture. Why not compare traffic or even RSS subscribers to get a more complete picture? Today [Text Link Ads](http://www.text-link-ads.com) released a [tool](http://www.text-link-ads.com/blog_juice/) that compares the popularity of your blog to others by taking multiple variables into account.
Last week, Matt from 37signals wrote “[The casino experience](http://37signals.com/svn/archives2/the_casino_experience.php)” that analyzes a casino from a design perspective. Matt hits on points such as the fact that casinos have no windows, no clocks, and they are hard to navigate, which are all great ways to keep people gambling. From a marketing perspective you can actually take many of these principles that casinos use to help improve your conversion rate.
Sometimes in business you have competitors that love to mimic and copy all of your moves. The worst part about this is that it makes it hard to show your potential customers the benefits of your product compared to your competitor’s product. So what do you do when this happens to you? You can do something so drastic and unexpected that they have no choice but to stop copying you.
Many companies are starting to create company blogs because it is a great way to keep in touch with customers. There are some good company blogs out there, but many are ignoring their customers by blogging about things that do not really help their customers. One of these companies that I think is ignoring their customers is [FeedBurner](http://blogs.feedburner.com/feedburner/).
Yesterday [SEO Black Hat](http://www.seoblackhat.com) wrote [10 Steps to Guarantee You Make the Digg Front Page](http://seoblackhat.com/2006/10/02/10-steps-to-guarantee-you-make-the-digg-front-page/), which discusses 10 tips to help you get on the digg front page. Here are the tips he recommended.
I was just reading [Search Engine Journal](https://www.searchenginejournal.com/?p=3852) and I saw something quite interesting. A site called [User/Submitter](http://www.usersubmitter.com/) is providing a service that will help you get on the digg frontpage. If you are a user you can get paid 50 cents for each story you digg and as a submitter you are charged a base price of $20 and $1 for each digg you desire.
During the second week of September I wrote a post called [My 50 favorite design resources](http://www.pronetadvertising.com/articles/my-50-favorite-design-resources.html) that got traffic as a result of [StumbleUpon](http://www.stumbleupon.com), [digg](http://www.digg.com) and [del.icio.us](http://del.icio.us). The article received 11350 visitors from StumbleUpon, 8879 from digg and 2715 from del.icio.us. As a result here are my observations regarding the visitors and overall traffic:
Recently I was roaming around looking for computers and landed on [Dell’s website](http://www.dell.com). I noticed that their homepage had been [realigned](http://alistapart.com/articles/redesignrealign/) since the last time I saw it. Obviously, Dell.com gets a lot of traffic, so I started wondering why their homepage has gotten worse with this recent change.
I usually do not make off topic posts, but October is [National Breast Cancer Awareness month](http://www.nbcam.com/). Every year, breast cancer claims more than 40,000 lives. By the age of 90 roughly 1 out of 7 women will be affected by breast cancer and roughly 1 out of 1000 men will be affected by it. So if you would like to participate in the National Breast Cancer Awareness month you can [educate others](http://en.wikipedia.org/wiki/Breast_cancer), donate money to the [Susan G. Komen Breast Cancer Foundation](http://www.komen.org/intradoc-cgi/idc_cgi_isapi.dll?IdcService=SS_GET_PAGE&nodeId=407), participate in [Pink for October](http://www.pinkforoctober.org/) or do something unique like [Derek Punsalan](http://5thirtyone.com/archives/666) over at [5ThirtyOne](http://5thirtyone.com/) has.
[Nissan](http://www.nissan.co.uk/) recently released a commercial for their 4×4 vehicles in Europe, but unlike most car commercials they did not waste time talking about how cool their vehicles are or all their great features they have. Instead they created a creative commercial that represented Nissan’s “natural” 4×4 ability.
People make mistakes in life all the time. It could be putting your shirt on backwards, mistaking a woman for a man or even kissing someone and then finding out that they are related to you. By taking these mistakes that happen in life and integrating them into commercials, you can create something that is both funny and memorable.
Many people have been using [digg](http://www.digg.com) and the [new Netscape](http://www.netscape.com) and think that they are exactly the same, but they are not. Both of them are community driven websites, but there are many differences between them that affect how well the stories you submit perform on them.
[FeedBurner](http://www.feedburner.com) offers two main options for RSS tracking, the first is StandardStats and the second is [TotalStats](http://www.feedburner.com/fb/a/pro-totalstats). Most people use StandardStats because it is free, but if you have an extra $5 per month to spare here is why I think you should upgrade to TotalStats.