[Chris Winfield](http://www.10e20.com/author/chris) from 10e20 wrote an interesting article yesterday on [how to become a top Digg user without doing anything shady](http://www.10e20.com/2007/03/06/how-to-become-a-digg-top-user-without-doing-anything-shady/). The purpose of the article is to teach you how to become a top user so you can increase your odds of promoting stories to the homepage. As a [top Digg user](http://online.wsj.com/public/article/SB117106531769704150-zpK10wf4CJOB4IKoJS5anuNoi6Y_20080209.html), I feel that the most people don’t understand the difference between a top Digg user and a normal user.
[Auction Ads](http://www.auctionads.com) is a new service that has been launched by [MediaWhiz](http://www.mediawhiz.com) and [Shoemoney Media](http://www.shoemoney.com). With Auction Ads you can place eBay listings on your website and get paid for driving traffic. It is pretty easy to use and you can see an example of an ad below.
[Reddit](http://www.reddit.com) is one of the most difficult social sites to get your content popular on. It can drive thousands of visitors to websites and [hundreds of links](http://www.seomoz.org/blog/social-media-traffic-isnt-useless), but the question is how can you get to the top of the homepage so you can get the traffic and links?
In advertising we always talk about making things personal but no one really does it in a memorable fashion. Here is one commercial that does an exceptional job of using something very personal to create a memorable message.
Branding is important when it comes to social media marketing. If you are trying to use social media sites for exposure and traffic not only is it important to brand your domain name, but it is also important to brand your user name by keeping it consistent throughout all social sites.
Paul Slogan from Business 2.0 recently wrote a great article on [the quest for the perfect online ad](http://money.cnn.com/magazines/business2/business2_archive/2007/03/01/8401043/). He discusses how although Google is the king of search, users only spend 5% of their time searching. With users spending 95% of their time on the Internet engaged in non-search related activities, how can you target them? I don’t think there is an answer, but here is how I would go about creating the perfect ad.
The other day I was browsing the Digg homepage and noticed something really weird. It seems Craigslist made the homepage for an article that was about “[why geeks and nerds make the best boyfriends](http://www.craigslist.org/about/best/sfo/66795671.html)” and to top it off it did really well.
It seems Digg has unbanned a list of sites by letting them back in. From what I have noticed here are the sites that have been allowed back in.
[Search Marketing Expo](http://searchmarketingexpo.com/), Danny Sullivan’s new conference series, and Pronet Advertising are going to be hosting a social media conference in New York on October 16th and 17th. We know this announcement comes a little early, but we just wanted to give an early notice, so you could mark your calendars and join in on the fun!
Have you ever submitted a story to a social site like Digg and then messaged a few of your friends through AIM and told them to vote for it? There is nothing wrong with this but they probably know what you are up to, here’s why.
If you think about it everyone in this world has an accent, it might be one that you are used to or it could be one that you have never heard before. The great thing about accents is that they can be funny which means that they can help create a memorable commercial.
Although content is important when you are trying to leverage social media sites like Netscape or Digg, the [story title](http://www.pronetadvertising.com/articles/titles-descriptions-and-digg.html) used for the submission maybe as important if not more important. Here are a few types of titles that I have found to be effective.
During every special event there is always someone who gains a lot of backward links by capitalizing on it. During Christmas it was [OfficeMax](http://www.officemax.com) with their [Elf Yourself](http://www.elfyourself.com) game and during Valentines you would think it would be a greeting card site / company such as [Hallmark](http://www.hallmark.com). But if you take a close look at these E-Card sites you will notice that they are losing out on thousands if not millions of backward links.
This month we are offering a special at [ReviewMe](http://www.reviewme.com) where all reviews are 50% off. The best part about this deal is that 100% of the payout goes to the blogger. So if you haven’t tried out Review Me yet, now is the perfect time.
Have you ever had something painful happen to you or seen someone in such great pain that you could feel it? Whatever that painful moment might have been the chances are you will never forget about it. For this reason pain can be an effective marketing ploy.
It seems a lot of [commotion](http://searchengineland.com/070208-110711.php) has been created due to a post that Muhammad did on [Why Socially Driven Sites Hate SEOs](http://www.pronetadvertising.com/articles/why-socially-driven-sites-hate-seos.html). Jason Calacanis picked up the story and did a whole [rant](http://www.calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/) on why he thinks SEO is bullshit…
In most cases, the decisions that businesses make are based on the return on investment (ROI) they provide. If you spend $10,000 on a marketing campaign you expect to make enough sales to cover your costs as well as have a few bucks left over. It seems that with social media marketing people are saying that there is no ROI when there actually is.
Have you ever heard the saying big things come in small packages? Honda has a great commercial that represents exactly how big things come in small packages.
People are [trying all kinds of methods](http://www.pronetadvertising.com/articles/latest-digg-payola-exposed.html) to make the Digg homepage but it seems that Kevin Federline has just beaten them all to the punch. Today, a [story](http://digg.com/celebrity/Taco_Bell_president_offers_Kevin_Federline_a_job_behind_the_counter) about Mr. Federline being offered a job at Taco Bell made the homepage and it did extremely with well over 1000 diggs. Here are a few things we all can learn about Digg from Kevin
[Text Link Ads](http://www.text-link-ads.com) is a company Cameron and I have loved since they started. They provide a great service to bloggers by helping them make more money from their blog and they help businesses increase their traffic through text links. Due to our passion for Text Link Ads and because I have known [Patrick Gavin](http://www.linkbuildingblog.com/2005/05/about_patrick_g.html) (one of the co-founders) since I was in “diapers” we decided to become the new evangelists for them.