Since the rise of the internet in the 1990s, pornography has ruled the internet. While difficult to measure accurately, the online pornography industry is estimated to be worth about $1 billion, and counts for about 13% of website visits in America (compared to search engines, which account for 7%). But it appears that new uses are about to overtake pornography in terms of online popularity.
Before you actually read this article, try to make an educated guess about the top 1-5 sites visited most frequently by US internet users in March 2007. While many of you will make the same guesses, the results are going to surprise you.
StumbleUpon has released a new feature dubbed StumbleThru, described by the site as simply “A brand new way to explore personalized content within fast-growing sites!” In actuallity, the feature is much closer to a mechanism of viewing content only from sites that are considered ‘high trust’ or ‘pre-approved’ based on ratings received from the masses.
I’ve discussed numerous times before, how traffic measured in page views can be misleading and how Compete’s Attention Metrics that calculate site popularity and influence based on time spent by visitors, are a much better metric. Now we have what may prove to be the final nail in the coffin of the page view as a viable metric.
James Brown once sang “It’s A Man’s Man’s Man’s World”. We’ve come a long way since 1966 and that fact no longer remains true, especially in the online world. The demographic of US internet users has changed and is likely to remain that way. Here’s what you need to know and why this change matters.
It’s good to have fun and try to be clever when you’re trying to brand a product, but as Google reminded us yesterday, its more important to be clear and get your message across.
A piece of commentary by Li Evans, pointing out that Newsvine beat Digg in reporting the VA Tech shooting made the rounds yesterday. While people have largely been discussing the merits of socially driven news sites based on the speed with which they report the news, one thing is glaringly missing: an emphasis on the completeness and the accuracy of the news.
Back in November 2006, uTube.com (Universal Tube & Rollform Equipment Corporation) sued YouTube, demanding that the popular video-sharing site stop using the similar ‘sounding’ name. What’s more interesting is how the first company’s site tried and is still trying to leverage the popularity of the latter to make money (all the while compromising their own integrity).
When website visitors are tracked, either for the purpose of calculating audience size or to keep track of the number of advertisements you are serving, one of the most interesting metrics to look at (at least traditionally) is the number of unique monthly visitors to your content. According to a study released by ComScore today, however, your unique visitors may not be unique at all.
Ufem, is a newly-launched blogging platform exclusively for women. After spending 15 minutes on the site, here’s what I think: an interesting idea without the proper implementation is just the same as a bad idea.
Understanding the audience demographic of a media outlet when wanting to utilize it to get exposure for your content or when wanting to advertise a product or service through it, is extremely important.
It is debatable whether this is more important for new bloggers or for established industry blogs, but one things for certain, every second of downtime costs you more than uptime would if you were on a more reliable host. Here’s a look at what you lose from downtime and how to prevent it.
Why is it that we care about Google so much? I don’t mean caring about the company and what it does, rather I mean optimizing websites specifically for Google, trying to get ranked on Google more than any other search engine, and above all, advertising exclusively on Google.
There was a time when it was a recommended practice to submit a sitemap of your site to search engines to help them better crawl your site. After today’s announcement at SES, manual sitemap submission has become a thing of the past.