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The Importance of Marketing and Covering in Moderation
Social Media

The Importance of Marketing and Covering in Moderation

While one of the things this blog is dedicated to is teaching people how to market themselves using the various social media and online marketing tools available to us (along with making a truly marketable product), today I wanted to step back and focus on two things: the importance of using all of these tools in moderation (as a marketer) and when it comes to writing about certain topics (covering), doing that in moderation too, and generally striving to provide your audience with a healthy mix of offerings.

How To Own Those ‘Seasonal’ Keywords
Social Media

How To Own Those ‘Seasonal’ Keywords

Yesterday was the fourth of July and though I am not an American and do not celebrate the holiday, I could not get away from it no matter how hard I tried. The reason? Everyone who had a chance to blog yesterday was trying to capitalize on the holiday of the month and consequently my RSS reader was full of the holiday. Here’s a look at how other sites capitalized on this year’s independence day and how you can do it too next time.

3 New Writers at Pronet Advertising
Social Media

3 New Writers at Pronet Advertising

Over the past 6 months or so, Pronet Advertising has seen healthy growth in traffic, RSS subscribers, as well as the site’s Technorati rank. In line with the site’s rising importance and as more and more people rely on the site for the latest in social media and online marketing news, reviews, and commentary, we are expanding our already great stable of writers to better serve you. Here’s a look at the first batch of 3 new writers.

How Richard Binhammer is Changing the Face of Dell Online
Social Media

How Richard Binhammer is Changing the Face of Dell Online

Getting people to try out your product is great, and when they like it and buy it, that’s even better. But whether they will stay with you in the long-run, (i.e developing customer loyalty) and whether they will become repeat customers depends a lot on how you treat them once they have given you a nod. And part of how you treat them includes talking to them when they express their disappointment or an issue they’re having. With the internet, and now that everyone has blogs, it has become even more important to see what people are saying about your company online, and responding to that.

Spotplex, Why it Works and Why it Doesn’t
Social Media

Spotplex, Why it Works and Why it Doesn’t

When Spotplex launched its beta back in February, it garnered a lot of coverage. And why shouldn’t it? Everyone loves a Digg killer, and the site seemed to have a foolproof way of calculating popularity and sharing information with other users without having to worry about organized gaming and voter fraud. Let’s take a look at how true these assertions are and now that the site is finally out of beta, if much has changed or not.