While reading Al Gore’s The Assault on Reason I was struck by his emphasis on television as the best medium for engaging an audience and getting your message out in a fast and efficient manner. Struck by his statistics on how television is seemingly more important than online advertising I decided to do some research.
The events of the past week made one thing abundantly clear. You can have a great, even revolutionary product, but without the proper marketing and a well-timed press release you may still be doomed to obscurity. And while timing press releases sounds straightforward and obvious, here’s an example of how it isn’t always quite straightforward or obvious.
Transparency is something that we, not only as consumers, but also as human beings, value in every facet of our lives. Whether it be financial transactions, politics, traditional media or online media. Here’s a look at transparency from brick and mortar to online brands.
While listening to ‘This Week in Technology’ a few days ago, the masterfulness of Apple’s marketing dawned on me. Here’s a look at the 3-tiered structure.
I have to admit that I know a little (though not much) about Ron Paul’s politics and I have nothing against him as a person or his political platform. When it comes to social media, on the other hand, he has fast become public enemy number one. Here’s what you can learn from Mr. Paul’s mistakes.
While one of the things this blog is dedicated to is teaching people how to market themselves using the various social media and online marketing tools available to us (along with making a truly marketable product), today I wanted to step back and focus on two things: the importance of using all of these tools in moderation (as a marketer) and when it comes to writing about certain topics (covering), doing that in moderation too, and generally striving to provide your audience with a healthy mix of offerings.
Yesterday was the fourth of July and though I am not an American and do not celebrate the holiday, I could not get away from it no matter how hard I tried. The reason? Everyone who had a chance to blog yesterday was trying to capitalize on the holiday of the month and consequently my RSS reader was full of the holiday. Here’s a look at how other sites capitalized on this year’s independence day and how you can do it too next time.
Picking the right service to host your website on is incredibly important. Imagine you get Dugg, or Reddited, or Slashdotted and you deplete the alloted server resources, not only will you rack up an exorbitant amount in overage charges but you miss out on incredibly important exposure, and new subscribers/readers.
In an effort to further improve the quality and credibility of the content on Pronet Advertising, we have established a code of conduct and a set of rules that will regulate all new content written on the site.
Over the past 6 months or so, Pronet Advertising has seen healthy growth in traffic, RSS subscribers, as well as the site’s Technorati rank. In line with the site’s rising importance and as more and more people rely on the site for the latest in social media and online marketing news, reviews, and commentary, we are expanding our already great stable of writers to better serve you. Here’s a look at the first batch of 3 new writers.
The reason why I write about how companies are managing their corporate profiles online is because based on this we can learn and apply lessons to our own companies. Just like yesterday we covered how Dell is successfully engaging disgruntled consumers and addressing their woes, today we will look at how Microsoft is doing the exact opposite.
Getting people to try out your product is great, and when they like it and buy it, that’s even better. But whether they will stay with you in the long-run, (i.e developing customer loyalty) and whether they will become repeat customers depends a lot on how you treat them once they have given you a nod. And part of how you treat them includes talking to them when they express their disappointment or an issue they’re having. With the internet, and now that everyone has blogs, it has become even more important to see what people are saying about your company online, and responding to that.
There is no denying, by whatever measure you use, that Digg gets a lot of inbound traffic and as a result, generate a lot of outbound traffic for the site’s that get showcased on its homepage. But if you look close enough, a lot of Digg’s incoming traffic is absolutely useless.
When Spotplex launched its beta back in February, it garnered a lot of coverage. And why shouldn’t it? Everyone loves a Digg killer, and the site seemed to have a foolproof way of calculating popularity and sharing information with other users without having to worry about organized gaming and voter fraud. Let’s take a look at how true these assertions are and now that the site is finally out of beta, if much has changed or not.
We at Pronet Advertising are committed to bringing you the latest and most important in social media and new media news, reviews, commentary, and marketing strategies. But we can’t do it alone and that’s why we’re looking for more great bloggers to join our stable.
Dave Winer over at Scripting News today is experimenting with something that may very well become the next step for Twitter.
When we first covered the Facebook Marketplace, it wasn’t completely clear how the social network would make money from the service. I was creating a listing on the site last night when this aspect became abundantly clear.