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Microsoft Employs the Smartest Strategy Yet (Against Digg)
Social Media

Microsoft Employs the Smartest Strategy Yet (Against Digg)

Since its launch in 2004, Digg has seen strong and largely unstoppable growth. While there has been no dearth of competitors and imitators, none have been able to upset Digg’s lead in the social media space and in its goal towards democratizing the web. Out of all this competition, who would’ve thought that Microsoft would come up with the best strategy against Digg (perhaps even inadvertently)?

How Efficient is Digg?
Social Media

How Efficient is Digg?

You would imagine that given the limited venture capital budgets of social media sites like Digg.com, they would be scrutinizing every cost-saving measure to ensure that they are operating at maximum
efficiency. A few recent post on Digg show that this may not be true.

MyBlogLog Co-Author Spamming
Social Media

MyBlogLog Co-Author Spamming

I received an email a few days ago requesting me to become a co-author on Blogmemes Belgium MyBlogLog community. Thinking that I had received the invitation by mistake, I decided to ignore it. However, a post by Danny points out that these invitations aren’t being sent out by mistake at all.

Of Sponsorships and Freebies
Social Media

Of Sponsorships and Freebies

Sponsorship really is a very tricky business. Every time a corporate entity tries to sponsor a smaller entity, the communities participating or monitoring either entity will be up in arms. The problem is the somewhat incorrect perception people have that if you are sponsoring someone or give them a freebie, from your perspective that you are trying to influence their opinion, and from the receiver’s perspective that they have “sold out” and become shills.

Hyperbole Works
Social Media

Hyperbole Works

A few days ago Electronic Gaming Monthly published an interview with Sony Computer Entertainment America’s president, Jack Tretton, who had some remarks that make you scratch your head (to say the least).

Social Media Sensationalism
Social Media

Social Media Sensationalism

Ask anyone and the first thing they will tell you about socially driven sites like Digg is that the key to getting on the front page is to have good content. While that is true, others will argue that other elements such as interesting titles and descriptions can be just as important.

Two Ways to Market Yourself on MyBlogLog
Social Media

Two Ways to Market Yourself on MyBlogLog

[MyBlogLog](http://www.mybloglog.com) is an essential social networking tool for bloggers to get in touch with their readers as well as other bloggers. The site “enables you to take advantage of your existing presence on the Web and ties it into communities of like-minded readers and authors to add context to the conversations in which you take part.” The potential for you to market yourself through the site, though, reaches beyond that.