Here’s something you won’t hear everyday, I deactivated my Facebook account last night. While that’s news on its own, there’s more. I didn’t do it because I’m dissatisfied with Facebook and it isn’t a permanent thing, rather perhaps I did it because I’m too satisfied with Facebook. I simply found myself spending too much time on Facebook when I should have been writing, or working on my startup, so I went into my Facebook account settings to disable the account. Here’s what happened next.
Let’s face it: there are some Facebook applications that never get installed even though they’re good, while there are others that get installed even though you don’t expect them to, and part of it is just in the name.
Ever notice yourself actually hoping to hear or see certain ads (i.e. certain beer and car commercials, mac vs. pc commercials, etc.)? This is called addictive advertising and here are three steps to help you get there.
Yesterday we discussed the importance of speaking your customer’s language. Let’s expound upon this concept with an example from a company that sells an instructional DVD on integrating Russian kettlebells into a baseball training program, since I recently bought the DVD myself, solely on the strength of their sales letter.
People in the marketing profession are often instructed to speak their customer’s language. While no one doubts value of the above it is rarely defined how one might actually do it. So let’s see if we can’t breathe new life into this old maxim. Why is it important to speak a customer’s language?
Here is a collection of advertisements that guarantee results. Truly great ads for which the marketing firm deserves a lot of credit.
I watched a clip from Loren Feldmen the other day, discussing what blogging is all about and I decided to share some thoughts on why I blog and what I think it’s is all about.
While in theory socially driven news sites and social media communities are supposed to be a one person one vote democratic platforms this isn’t always the case in practice. In reality, and as pointed out earlier, every socially driven community has community leaders who can make or break your chances of success. Luckily for you these leaders are now easy to identify.
While there is almost unanimous agreement that advertising on Facebook results in little to no return on investment, the jury is still out on the viability of Facebook applications, with some sites showing an excess of 300% growth attributed to adopting the Facebook platform.
It isn’t easy to compete with Google. Many have tried and failed; but not because it is impossible to compete with the search engine giant but because competitors fail to realize the company’s weaknesses unlike Google, which recognized and capitalized other search engines’ weaknesses in 1997 and rose to the dominant position it holds today.
Over the past year we’ve covered many different subjects from the basics of blogging to how to really make your traffic explode. Here are Pronet Advertisings 4 steps to success.
With the rise of a huge number of copycat services that try to capitalize on the success of one venture without providing much in the way of differentiation or innovation, it is incredibly important to learn from the masters of innovation so that you can avoid falling in a similar trap.
After reading that Curtis (50 Cent) is going to sue an advertising company for $1 million – for illegally using his image in advertisements that encourage viewers to “shoot the rapper” to win a ring tone, an xbox 360, or another item, and inspecting it for a few minutes – I realized that the illegal use of the image was the least of the problems with the ad.
One year ago Rand Fishkin posted some quite interesting and at the same time incredibly damning statistics about how a small number of contributers were doing most of the work on Digg and were responsible for a majority of the content on the front page of the site. Here’s a look at new statistics, one year later.
Social media marketing, if done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap (and in many cases free) method of marketing. By looking at social media ranks for companies, and comparing it with mainstream media ranks for the same companies we can see which brands are taking advantage of this new medium and also draw conclusions about the effectiveness of social media.
Once you have written great content and have gotten the initial exposure, social proof is on your side. ROMlet is another way to use use social proof to your advantage and capitalize on your existing exposure to further propel your content.
Steve Case, co-founder and at one point chief executive officer and chairman of America Online once remarked, “Ultimately the Google story is about product.” Here we discuss several things that you can learn from Google’s history and some that are readily apparent even by giving the search engine a superficial look.
In March I wrote an article talking about how time-sensitive content doesn’t work on StumbleUpon and how it was a huge drawback of using the service. Today I learned that Google is creating a new META tag that will help similar problems.