Muhammad Saleem

Muhammad Saleem

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208

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Facebook and the Art of User Retention
Social Media

Facebook and the Art of User Retention

Here’s something you won’t hear everyday, I deactivated my Facebook account last night. While that’s news on its own, there’s more. I didn’t do it because I’m dissatisfied with Facebook and it isn’t a permanent thing, rather perhaps I did it because I’m too satisfied with Facebook. I simply found myself spending too much time on Facebook when I should have been writing, or working on my startup, so I went into my Facebook account settings to disable the account. Here’s what happened next.

Speak Your Customers’ Language
Social Media

Speak Your Customers’ Language

People in the marketing profession are often instructed to speak their customer’s language. While no one doubts value of the above it is rarely defined how one might actually do it. So let’s see if we can’t breathe new life into this old maxim. Why is it important to speak a customer’s language?

How to Compete with Google Search
Social Media

How to Compete with Google Search

It isn’t easy to compete with Google. Many have tried and failed; but not because it is impossible to compete with the search engine giant but because competitors fail to realize the company’s weaknesses unlike Google, which recognized and capitalized other search engines’ weaknesses in 1997 and rose to the dominant position it holds today.

Social Media Versus Traditional Media: Brand Impact Analysis
Social Media

Social Media Versus Traditional Media: Brand Impact Analysis

Social media marketing, if done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap (and in many cases free) method of marketing. By looking at social media ranks for companies, and comparing it with mainstream media ranks for the same companies we can see which brands are taking advantage of this new medium and also draw conclusions about the effectiveness of social media.

4 Things We Can Learn From 'The Google Story'
Social Media

4 Things We Can Learn From 'The Google Story'

Steve Case, co-founder and at one point chief executive officer and chairman of America Online once remarked, “Ultimately the Google story is about product.” Here we discuss several things that you can learn from Google’s history and some that are readily apparent even by giving the search engine a superficial look.