#ICYMI in 2014: 4 Paid Search Tactics Your Campaigns Can Still Benefit From In 2015
In 2014, there were a lot of new tactics and products to help influence a paid search campaign’s optimization strategies. In this post, I have...
Michael Knight
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Michael, a featured PPC Hero blogger, is a Paid Media expert working to build strong results-driven paid media strategies. Being intuitive, creative, and a problem-solver, Michael is able to help businesses and teams grow through coaching and processes to develop and exceed their goals.
Articles
3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors
Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that...
3 Ways to Combat the New Laws of Close Variants
The world of PPC is ever-changing, and the newest rules make it that much harder to be an effective advertiser. In this post, we will go...