Digital PR: How to Define What ‘Good’ Looks Like & Drive Measurable Gains
We need to redefine how failure in digital PR is viewed. Here’s how setting expectations and defining your campaign goals can help.
About
Laura Hampton is the Head of Digital PR at multi-award winning agency Impression. She is passionate about delivering measurable gains through digital PR and leans on her decade+ of experience in journalist, traditional PR and SEO to guide her strategies.
Laura is a speaker at events such as Brighton SEO, State of Digital and SMX and regularly shares inspiration via Twitter and LinkedIn.
When she’s not helping her clients get found online, Laura can usually be found jumping out of airplanes, and has competed for her country in various international skydiving competitions.
Articles
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