Part of the launch of the new Yahoo homepage, Yahoo has added some features to Yahoo Finance. Those features include new tools to manage charts, an improved “investors chat room” and financial video news.
Dell’s new blog, one2one, has been on quite a roller coaster ride since its initial launch a couple weeks ago. They were slammed to begin with, mainly because the blog started out as an advertising tool instead of a place for Dell to communicate with (not at) customers.
Honestly, I’m not quite sure what to make of the news that Homedepot.com is going to offer ad space on their website. I can’t figure out if this is a smart move or completely lame. On one hand it seems just flat out ridiculous to drive traffic away from a retail site. On the other hand I can see this as a benefit for Home Depot’s customers.
It’s no secret that SEOs dislike traditional ad agencies and vice versa. The two have been fighting like a couple of school girls for years now about who’s best to handle online marketing campaigns. Being an SEO, I’m guilty of taking a few cheap shots here and there myself.
Did any of you read the open letter to Google where Andy Beal complained that AdWords was giving him a headache? Well Google responded by sending Andy a package with a letter and a small bottle of pain relief. What a brilliant PR move by Google!
Google is working on a health portal named the Google Health Scrapbook. From what I understand there will be a “directory” for patients, doctors, vendors and pharmaceutical each. Google “users will be able to log in with their own account information and do things such as add a new medical provider, check their medical records or pay their bills.”
Sometimes it takes a beating to learn a lesson. Dell took a brutal beating earlier this week when they launched their new blog, one2one, and it looks like they had some sense knocked into them.
There’s no denying the fact that search engine optimization has an
‘iffy’ reputation at best, and that’s being generous. Many people think SEO is worse than the plague itself. I’ve actually heard someone say word for word that they’re “allergic to SEO.”
Dell has launched a new corporate blog, one2one, but rather than the traditional warm welcome most major corporate blogs receive Dell’s has received nothing but a fierce kick-in-the-ass. Surely by now you’ve seen or read about the whole fiasco.
Is it any surprise that politicians are embracing web 2.0 for their
political campaigns? It was only a matter of time before they came around and I suspect it’s only going to get worse, or better, depending on how you look at it.
Internet advertisers paid $800 million for bogus clicks on their marketing messages last year, shaking confidence in the industry and prompting many to reduce spending with Google, Yahoo and other Web sites. Advertisers say that 14.6 percent of all clicks are bogus.
Ideas are a dime a dozen. Lets face it, no matter how great and
innovative you think your idea is there are lots of other people
thinking about and probably working on the same thing. Guy Kawasaki has a great rule of thumb for this…
There’s a big shift taking place in the customer service industry, we – the consumers – are taking back control. Recently there’s been a couple of videos released that show just how painful the customer service experience really is. This isn’t anything new, we’ve all experienced it firsthand for ourselves, but now with the power of viral marketing (good or bad) these companies are exposed in a whole new light, and it’s sending a very powerful message .
Google’s long awaited payment service has finally launched. Google Checkout is a new system that allows merchants to process credit-card payments. Merchants that use Google Checkout will have a little icon displayed in their Google ads.
Last week I wrote a post on how well Technorati has done in regards to their search engine optimization. I also mentioned there was a few key things they could do to improve what they’ve already done.
Google has announced a desktop gadget contest. The contest runs for the next month and the winner will receive $5000, plus the chance to show the world their mad skills.
The Nielsen/Norman group recently did some eye tracking studies that show some interesting results. It shows that users seem to ignore animated ads, or graphic ads that stick out from the rest of the site.
Last week there was spam site that managed to get over 5 billion pages indexed and ranked on Google within a matter of weeks. Shorty after someone outed the site Google yanked all the pages from their index. Kudos to Google for taking quick action, a big smack upside the head for letting this happen in the first place.
What does it say about your product when your employees use your competitors’ products more than they do your own? Based on a post from Andrew Hitchcock, Phillip Lenssen posted some statistics that show Microsoft employees use Google 3x more than they use MSN.
Leave it to someone who has little to no experience with any real world search marketing to make a ridiculous statement that “search advertising does NOT build brands.” That is what Scott Karp from Publishing 2.0 is saying today.