One of the first lessons that you learn in business is that it costs more to acquire new customers than it does to keep existing ones. Not only does it cost less but it is also easier to keep old customers. So when someone asks the question “Why do so many companies treat potential users so much better than existing users?” it really makes you think.
YouTube is finally attempting to solve their problem of creating revenue. Brand Channels gives marketers a platform to try and broadcast their message to the YouTube community. The brand channels are a lot like a MySpace page, see the Paris Hilton channel for a great example.
* [Yahoo Gains Search Market Share](https://www.searchenginejournal.com/?p=3741)
comScore said that Yahoo!’s search share showed a modest, fractional gain for the second month in a row (but down vs. a year ago). Google, by comparison, showed a single point decline.
This is a great story about Famster interacting with the Digg community. When the site was launched a couple of weeks ago someone put it up on Digg and it ended up getting dugg to the homepage. Ok, so nothing new there. The story got a couple thousand diggs after it was all said and done.
I can’t tell if this video is a joke or not but I found it rather amusing, but regardless, I guarantee it’s going to create some buzz, it is too controversial not to. The concept behind this video is that this company is tired of companies competing with each other for VC money, so he’s inviting VC’s to compete with each other to see whose money they’ll take.
You could put up a pretty strong argument that marketing is one of the most important factors of a company’s success. It is definitely up there, but these days the actual product or service is probably most important. Okay, so why are there so many companies being launched right now that have no marketing plans at all?
Internet search giant Google is reportedly planning to set up a server farm in India. This would be the second attempt by the Mountain View, California-based company, after infrastructure-related problems forced it to cancel an earlier plan which was scheduled for March this year. The company went on to set up that server farm in Taiwan.
Tracking your buzz is really something that is becoming more and more important over and will continue to increase in importance as time goes on. Everything is going social right now and messages fly around the web at a million miles by hour. In order to manage your reputation you need to track the right things, so here’s a list of 10 things that you absolutely need to be monitoring.
Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In his introduction to SMO, Rohit draws similar comparisons to SEO.
Google and Yahoo have been quietly agreeing to deals that compensate some of the country’s top news organizations for their content and help drive more traffic to their Web sites and that a major shift might be ahead in the relationship between old media and new Internet gatekeepers.
Over the last couple of years social media has really taken off and participation is growing at a super fast rate. At any given time there are millions of people writing blog posts or content to put on the web. The minute these people write something and post it, an audience is already there and waiting to read it.
Recently I did an email interview with Guy Kawasaki who is a well known blogger, venture capitalist, and an evangelist (not in any particular order). I asked him 12 questions regarding blogging, venture capital, and marketing.
Staying warm with buzz is as important as the buzz itself. If you can keep it going the effect will keep snowballing. In addition to having a solid product in the first place, you need to also manage your buzz. Managing your buzz well will also help keep it going. One company that’s been red hot with buzz lately is YouTube, let’s take a look at how they are keeping their buzz going.
BusinessWeek has come out with an article that showcases creative ads that are showing up in strange places. For each ad BusinessWeek gives a brief overview of the campaign and how it was created.
YouTube happens to be one of the most popular sites on the net, yet they haven’t figured out how to make money and no one seems to be interested in purchasing them. With a burn rate of over $1 million per month and no real signs of revenue I can see why not that many parties would be interested.
Google Maps has rolled out a new mobile version offering real-time traffic information in 30 US cities. The service also offers directions designed for those who are walking, in addition to driving.
We’ve known that Google was getting ready to put ads on the radio for awhile now, ever since the $102 million purchase of dMarc Broadcasting, an automated radio advertising company. Today Google actually began playing ads on a radio station in Detroit.
Buzz marketing has been creating a little bit of buzz of its own lately. It seems like every time I refresh my feed reader there’s a new article about buzz marketing from a major publishing company.
Pick up the phone and spend a half-hour with a leading industry blogger. That’s what Universal did and they’re making waves because of it. This week one of their employees took a half-hour out of their day to call Chris Thilk, owner of Movie Marketing Madness blog, to talk about Miami Vice. This was one simple gesture that’s going a long way.
A new software company, Spiceworks, is aiming to bring Google Adsense ads to your desktop. The startup is launching free software that will monitor the networks of small to medium sized businesses; they plan to make revenue from displaying Google ads on your desktop.