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Best practices for online customer communities
Social Media

Best practices for online customer communities

Communispace, a company that builds private communities for corporations, put out a press release for the 10 Best Practices for Online Customer Communities. Private label social networks and communities that are built around brands & products are starting to become more commonplace as companies begin to realize just how powerful they can be.

Catchup – 10/6/06
Social Media

Catchup – 10/6/06

* [Google Buys Birthplace Garage](http://blog.searchenginewatch.com/blog/061002-082355)
Google has purchased the garage where the company developed after its initial birth at Stanford University. Actually, they’ve purchased the home of Google vice president of product management Susan Wojcicki. Before she became a Google VP, Wojcicki rented the garage attached to her home to Google cofounders Larry Page and Sergey Brin.

Two-thirds of US economy is driven by buzz
Social Media

Two-thirds of US economy is driven by buzz

The [Word of Mouth Research Blog](http://www.womma.org/research/studies/buzz_drives_two.htm) from [WOMMA](http://www.womma.org/) points to [an interesting study](http://hbswk.hbs.edu/archive/1956.html) from A McKinsey & Co. strategy consultant named Renee Dye which shows that buzz drives two-thirds of the US economy. The study is from back in 2001 and was published by the Harvard Business Review. Here are the key findings…

Verizon puts all issues on the table
Social Media

Verizon puts all issues on the table

[Steve Rubel](http://www.micropersuasion.com/) points us to this [Mediapost article](http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=48714) that reports Verizon is getting ready to launch an “all issues on the table” blog for consumers. First of all I think this is great because like [Steve says](http://www.micropersuasion.com/2006/10/verizon_plans_2.html)…

Marketing chefs
Social Media

Marketing chefs

Marketing is one of those things where it seems like everyone thinks they know how to do it. It never ceases to amaze me the number of people I talk to that are trying to become marketing consultants when they have no real experience. It doesn’t really matter who the person is, but everyone has an opinion when it comes to marketing, and it looks like VCs are no different.

Catchup – 9/29/06
Social Media

Catchup – 9/29/06

* [Micorsoft Digital Advertising Solutions](https://www.searchenginejournal.com/?p=3824)
Microsoft is announcing the launch of “Digital Advertising Solutions” and a media campaign to go with it. It’s an effort to bring together Microsoft’s various properties into a unified platform that gives advertisers ways to buy reach and audiences efficiently: Xbox, mobile, PCs and, maybe, TV.

Don't forget to listen to what your customers are saying
Social Media

Don't forget to listen to what your customers are saying

Do you hear what your customers are telling you? Listening to the feedback from your users is important; the feedback that they can provide can prove invaluable to improving your business. It’s the real people that are actually using your products/services that are able to provide the best feedback. Your product, service or website directly benefits them, since they are the ones that are actually using it. This is especially important when you are launching something new and you do not really know exactly how things are going to go.

Everyone is an influencer
Social Media

Everyone is an influencer

Lately, I have noticed that when it comes to tracking your buzz a lot of companies are only focused on tracking the so-called influencers. The problem that I have with this approach is that today, everyone is an influencer. You never know at any given time who can influence who and in what way. The barriers to publishing online are so low right now that anyone at anytime can damage your reputation, and they have a number of channels they can use to do so. That is why it is important to track everything and everyone, not just the influencers.

Catchup – 9/22/06
Social Media

Catchup – 9/22/06

* [YouTube & Warner Strike Music Licensing Deal](https://www.searchenginejournal.com/?p=3801)
YouTube and Warner Music have announced an advertising revenue sharing deal with will distribute and license Warner Music Group Corp’s copyrighted songs and other material through YouTube. Under the deal, Warner Music has agreed to license its songs to the people who upload their videos to YouTube. Meaning that any video producer can now legally use Warner Music in their videos as theme or background music, or even produce alternative videos for Warner songs.

BMW is sleeping behind the wheel
Social Media

BMW is sleeping behind the wheel

I’ve always been a big fan of BMW and if you’ve ever had the pleasure of driving or owning one you know why. Last night I was watching TV and a commercial for the new BMW 3 series coupe came on, since I also had my laptop handy I decided to hop online to see more. I went to Google and searched for “bmw 3 series coupe” and this is what I saw…

Targeting Social Media Optimization
Social Media

Targeting Social Media Optimization

One of the reasons I love trading emails is that I’m often inspired to blog about an idea that comes up. In a recent email swap with David, from the [Social Media Optimization blog](http://www.social-media-optimization.com/), we started talking about SMO strategies and how to target the different channels. With SEO it’s easy, you pretty much want to rank on every possible search engine there is, anytime someone performs a relevant search you would want to show up. Right? SMO is different, most social websites have their own unique communities. For example, if you’re a [“cooking” social network](http://www.bakespace.com/) then Digg is the wrong site to optimize for, [Chowhound](http://www.chowhound.com/) or some of the other recipe sharing websites might make more sense for you.

A comparison of SEO and SMO
Social Media

A comparison of SEO and SMO

Social Media Optimization (SMO), if you haven’t heard already, is a term that was recently coined by Rohit Bhargava which refers to the process of ensuring that a website is easy to link to by utilizing the different social media sources including but not limited to, blogs, bookmarking websites and media sharing websites. There are a lot of similarities and differences between SEO & SMO. Because of this, and the idea that one cannot take over the role for the other, it is important to know when and why to use each optimization technique.

Catchup – 9/16/06
Social Media

Catchup – 9/16/06

Ask.com announced a new Germany research and development center to be headed up by Eric Heymann, former head of technology at Seekport, as director of global content acquisition today. The German R&D center will work closely with the Pisa, Italy, Campbell, Calif., and Piscataway, N.J. locations. Apostolos Gerasoulis, VP of search technology at Ask.com, said, “the expansion of our European research and development team will allow Ask.com to continue to develop and scale our world-class search.”

Wikipedia dominates brand search results
Social Media

Wikipedia dominates brand search results

[Steve Rubel](http://www.micropersuasion.com/) recently conducted a [study](http://www.micropersuasion.com/2006/09/study_wikipedia.html) that compiled the [top 100 advertisers](http://adage.com/datacenter/datapopup.php?article_id=110575) on AdAge, then he entered each of them in Google and tallied the results. What he found is that [Wikipedia](http://www.wikipedia.com) is showing up most of the time for brand searches, this will come as no surprise to any SEO or anyone else that spots trends in search results. But Steve finds a quite a few interesting things, one particular find is…

Will Social Media Optimization become mainstream?
Social Media

Will Social Media Optimization become mainstream?

A couple of days ago I was asked the following question; What do you see as the main obstacles that Social Media Optimization needs to overcome in order to become a more mainstream marketing strategy? Social Media Optimization is still very much in its infancy. Although most of the concepts have been used for awhile, the phrase was just recently coined and through the community, the rules and concepts are just beginning to take shape.

SEO is not dead
Social Media

SEO is not dead

SEO is far from dead; in fact it is still one of the best ways to drive targeted traffic to a website. Normal people don’t read technology blogs so they aren’t going to hear about your company that way. You need to find a way to get in front of them in their own territory, which is through Google. Unfortunately most startups don’t realize this; instead they would rather focus all of their attention on getting bloggers to write about them. Don’t get me wrong, it is important to create buzz through the blogoshere but the majority of people won’t find you that way. The echo chamber does not equal revenues but search terms do.

Catchup – 9/3/06
Social Media

Catchup – 9/3/06

Google has deployed the first pieces of its upcoming Office suite. They’ve launched Google Apps for your Domain, a set of Google services targeted to small and mid sized companies. With the new service, companies can use Gmail, Talk, Calendar and Page Creator under a single control panel. Applications and data will be hosted by Google, for free, with ad support.