If there is one thing that social media has taught us it’s that user created content ranks very well in the search engines. You can hardly do a search anymore without noticing at least a couple of social media sites within the top 10 listings of a search and even more so by the day.
This week Neil and Cameron talked about Netscape, Reddit, and Delicious. They go into detail about using these sites from both a user’s perspective and from a marketer’s perspective. Every social media site has a unique personality so it’s important to learn what works for each individual property. The one thing they all have in common is that they can drive lots of traffic and links if your content piece gains traction.
This week Rand Fishkin from SEOmoz joined Neil and I to discuss SMM and SEO. In addition to talking about the latest news from the social media world they also talked about Rand’s [MySuperProposal](http://mysuperproposal.com/), using irrelevant content for linkbaiting campaigns, and reaching global audiences with social media.
Tomorrow Rand Fishkin of SEOmoz will join Neil and me on the Rush Hour podcast. Rand is one of the most knowledgeable guys when it comes to SEO and has been on the forefront of the social media marketing scene. We’re looking forward to picking his brain and I’m sure he’ll have a lot of good things to say about the different ways to use social media in concert with SEO.
This week we focused on StumbleUpon, everything from what StumbleUpon is to tips on using it to drive targeted traffic to your site. Learn why you should become an active member in the StumbleUpon community and how to get the most out of StumbleUpon and the traffic that it can bring.
For this episode of Rush Hour we were joined by Brian Clark from Copyblogger to talk about copywriting and the role it plays in blogging and social media marketing. Brian did a wonderful job answering some of our questions as well as listener questions about what works and why. This show is definitely one that you’ll want to listen to closely and reference often as there are some great nuggets of information.
I was alerted to TailoredMusic this morning from Mashable’s post about their diggbait song titled “A Love Song for Digg”. While this song might actually work because it’s targeted towards the Digg audience I don’t think any of their other songs are Digg material.
Today we did our first ever episode of Rush Hour, our new podacst on Webmaster Radio. Todd Malicoat from Stuntdubl joined us and we mostly talked about Digg, the ethics behind paying Diggers for submissions and why SEOs get a bad rep from the Digg community. We also answered some questions from our readers about targeting different social networks for the best results.
For the fifth installment of the Pimp My Links series we are featuring MyPunchbowl, a web based party planning application. MyPunchbowl makes it easy to put together all the pieces of organizing a party including picking the date, sending invites, managing the catering, purchasing supplies, renting equipment, and more.
Loren Feldman from 1938 posted a video on his blog saying that linkbait is for losers and honesty is the best form of linkbait. While I can appreciate Loren’s opinion and he is definitely on to something I think maybe he went a bit to far. Yes, social media marketing should be executed in a way that you never want to lie to your customers and you should always be open and honest. But at the same time crafting a message with clever titles is just plain smart marketing.
Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta.
I’ve never been a fan of the word “linkbait” but it has stuck within our industry and so I’ve learned to adapt and accept it, even use it. One of the problems with linkbait is that it doesn’t suggest a well thought out social media marketing campaign. It suggests that all we care about are links so we can increase our search engine rankings, nothing else.
Ethan Kaplan recently proposed a new term, Made for Digg (MFD), which is similar to Made for AdSense (MFA). For those of you that don’t know what a MFA website is, it is basically a website that has a sole purpose of getting people to click on AdSense ads. In a similar manner, MFD describes websites that are specifically built for Digg bait.
Launching a social media marketing campaign in concert with a traditional media campaign, such as press releases, is a great idea. I’ve seen a few others touch on this subject in the past with the latest being Scott from SEOmoz, who talks about creating a Digg campaign to compliment a client’s traditional PR campaign.
I’m proud to say that Pronet Advertising has won the award for Best Social Media Optimization blog of 2006 in the Search Blog Awards that was put on by Loren Baker from Search Engine Journal. We are really honored to win this award and would like to thank everyone who voted for us. We look forward to stepping it up another notch in 2007.
LinkedIn has launched its new Answers service, which allows LinkedIn users to both ask questions and answer them. The service is very similar to Yahoo Answers except for the fact that it only covers a small niche whereas Yahoo Answers covers topics for anything. This actually gives them an advantage because they aren’t in competition with other questions & answers sites.