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The Social Media Breakdown – Rush Hour Episode 5
Social Media

The Social Media Breakdown – Rush Hour Episode 5

This week Neil and Cameron talked about Netscape, Reddit, and Delicious. They go into detail about using these sites from both a user’s perspective and from a marketer’s perspective. Every social media site has a unique personality so it’s important to learn what works for each individual property. The one thing they all have in common is that they can drive lots of traffic and links if your content piece gains traction.

SEO & SMM – Rush Hour Episode 4
Social Media

SEO & SMM – Rush Hour Episode 4

This week Rand Fishkin from SEOmoz joined Neil and I to discuss SMM and SEO. In addition to talking about the latest news from the social media world they also talked about Rand’s [MySuperProposal](http://mysuperproposal.com/), using irrelevant content for linkbaiting campaigns, and reaching global audiences with social media.

Questions for Rand Fishkin?
Social Media

Questions for Rand Fishkin?

Tomorrow Rand Fishkin of SEOmoz will join Neil and me on the Rush Hour podcast. Rand is one of the most knowledgeable guys when it comes to SEO and has been on the forefront of the social media marketing scene. We’re looking forward to picking his brain and I’m sure he’ll have a lot of good things to say about the different ways to use social media in concert with SEO.

Rush Hour Episode 2: Neil and Cameron are joined by Brian Clark from Copyblogger
Social Media

Rush Hour Episode 2: Neil and Cameron are joined by Brian Clark from Copyblogger

For this episode of Rush Hour we were joined by Brian Clark from Copyblogger to talk about copywriting and the role it plays in blogging and social media marketing. Brian did a wonderful job answering some of our questions as well as listener questions about what works and why. This show is definitely one that you’ll want to listen to closely and reference often as there are some great nuggets of information.

Is honesty the best form of linkbait?
Social Media

Is honesty the best form of linkbait?

Loren Feldman from 1938 posted a video on his blog saying that linkbait is for losers and honesty is the best form of linkbait. While I can appreciate Loren’s opinion and he is definitely on to something I think maybe he went a bit to far. Yes, social media marketing should be executed in a way that you never want to lie to your customers and you should always be open and honest. But at the same time crafting a message with clever titles is just plain smart marketing.

Serph’s Up
Social Media

Serph’s Up

Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta.

There is more to social media then links
Social Media

There is more to social media then links

I’ve never been a fan of the word “linkbait” but it has stuck within our industry and so I’ve learned to adapt and accept it, even use it. One of the problems with linkbait is that it doesn’t suggest a well thought out social media marketing campaign. It suggests that all we care about are links so we can increase our search engine rankings, nothing else.

The rise of "Made For Digg" websites
Social Media

The rise of "Made For Digg" websites

Ethan Kaplan recently proposed a new term, Made for Digg (MFD), which is similar to Made for AdSense (MFA). For those of you that don’t know what a MFA website is, it is basically a website that has a sole purpose of getting people to click on AdSense ads. In a similar manner, MFD describes websites that are specifically built for Digg bait.

LinkedIn launches Answers
Social Media

LinkedIn launches Answers

LinkedIn has launched its new Answers service, which allows LinkedIn users to both ask questions and answer them. The service is very similar to Yahoo Answers except for the fact that it only covers a small niche whereas Yahoo Answers covers topics for anything. This actually gives them an advantage because they aren’t in competition with other questions & answers sites.