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The Worst Form of Advertising is Alive and Spreading!
Social Media

The Worst Form of Advertising is Alive and Spreading!

With the advent of the social web and contextual advertising, marketing has not only become easier for the marketers and advertisers but has also become more palatable (because of reduced intrusiveness and increased relevancy) for the end-users. That said, it is surprising to see that not only do companies continue to use non-contextual methods such as banner ads and pop-up/pop-under ads but that their use is spreading to other formats.

Is Online Video Sustainable?
Social Media

Is Online Video Sustainable?

The question is quite straightforward. Given the new ‘business model’ of ‘ad-supported’ is online video a sustainable space and as a marketer, should you be looking at the online video space as a possible advertising platform? Let’s see.

Rush Hour Episode 8
Social Media

Rush Hour Episode 8

On this week’s episode of Rush Hour, Neil and I cover the latest in social media news from around the web. They talked about [StumbleUpon’s redesign](http://www.pronetadvertising.com/articles/time-to-join-stumbleupon22235.html), [April Fool’s Day jokes](http://www.pronetadvertising.com/articles/why-im-hesitant-to-blog-on-april-fools-day56723.html), [Digg’s new features](http://www.pronetadvertising.com/articles/diggs-unknown-social-networking-functionality12437.html), and more. We also discussed strategies that still work for getting on the [homepage of Digg](http://www.pronetadvertising.com/articles/how-to-still-get-on-the-digg-homepage234032.html).

10 Most Popular Brands on Digg
Social Media

10 Most Popular Brands on Digg

What brands are the most popular with the Digg audience? I did a little research to gather some data so I can figure out what brands are mentioned most on Digg. What I did is I looked at the number of times a story with the brand name in the title, description, or URL has appeared on the Digg homepage in the last year.

Serphing out of beta
Social Media

Serphing out of beta

We’re bringing Serph out of beta today. We first mentioned our reputation management tool; Serph, a couple of months ago and we’re now ready for it to be open to the public. We appreciate everyone who used Serph during our beta period and those who provided feedback and brought our attention to various bugs.

Rush Hour with Shoemoney
Social Media

Rush Hour with Shoemoney

In this week’s Rush Hour episode Neil & I were joined by Jeremy Schoemaker (aka Shoemoney) to talk about monetizing social media traffic. Shoemoney explains the success he has had with MySpace and other social media sited for a number of his different businesses. He also walks us through a day in the life of Shoemoney and what it takes to make $500,000 in two months off of ringtones.