Latest Posts

The Absolutely Wrong Way to Market Yourself
Social Media

The Absolutely Wrong Way to Market Yourself

A few days ago, I got a couple of invites to a new social networking site, Quechup, from a friend of mine. While ordinarily I would’ve signed up for the site (just to see what the fuss was about and perhaps to write about it), this time I found my friend online and asked him if it was worth joining.

Yuwie: Getting Paid to Network – Could it Work?
Social Media

Yuwie: Getting Paid to Network – Could it Work?

Yuwie is a relatively new social networking site and has really taken off. The site doesn’t differentiate itself with the features it offers or the market that it trying to capture. On the contrary, Yuwie differentiates itself by paying its members for using the site for every action they take on the site, and even the actions resulting from them.

Multiply Your Exposure by Going International
Social Media

Multiply Your Exposure by Going International

It’s true that a majority of blogs based out of the U.S., U.K., and Canada have a predominantly English-speaking audience but they also have around 20% of their traffic coming from non-English-speaking countries. Here’s how to increase that 20% figure and further capitalize on the international audience in two easy steps.

MySpace Fashion: Vogue or Waste of Time?
Social Media

MySpace Fashion: Vogue or Waste of Time?

While other social networking sites, and especially MySpace’s biggest competitor, Facebook, are trying to expand into the professional networking space, the social networking leader is moving in a different direction. Do they know something the others don’t or are they just sadly misguided? Let’s find out.

The Quest for PageRank
Social Media

The Quest for PageRank

PageRank is a number that Google uses to represent how important a page is for the search engine. As more and more people start exclusively using Google, the PageRank method for assigning importance becomes a priority for content producers wanting to rank higher in search results. But as with everything, there are those who will accumulate rank organically and those for whom the end justifies the means.

Privacy, Security, and Reliability – Part 1
Social Media

Privacy, Security, and Reliability – Part 1

One of the first things anyone offering a service should keep in mind is that to ensure loyalty you have to create an atmosphere of trust through offering privacy, security, and reliability. While you can’t always deliver on these promises, it is important to keep them in mind and acknowledge their importance in your success. In the next three posts I’m going to look at each of these three important elements one by one, and a company that has had to deal with one of each.

The Importance of Marketing Regionally
Social Media

The Importance of Marketing Regionally

More often than not, when we hear traffic numbers, they are in absolute terms. For example, 60% of users visiting social networking sites use MySpace. Figures represented in this way, though tell us enough for marketers with deep pockets, don’t help small marketers very much.

Product Isn’t Always Enough
Social Media

Product Isn’t Always Enough

It’s true that in most cases a good product is unique and innovative and self-sufficient enough that the maxim ‘build it and they will come’ stands true, but there are many other instances in which your products success can be prevented or limited because of things that are our of your control. Let’s look at an example.