Chris Hemphill

Chris Hemphill

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Why Google Doesn’t Care About Nielsen/NetRatings, But Why They Still Matter
Social Media

Why Google Doesn’t Care About Nielsen/NetRatings, But Why They Still Matter

Nielsen/NetRatings made changes to the way it ranks sites, shifting from rating by number of page views to rating by amount of time spent on a page. A lot of the online response to this announcement has dealt with how this move will really hurt Google, because most Google users do not actually spend that much time on the search engine itself. However, here’s a contrarian view of the situation.

John Chow vs. Google – Guess Who’s Winning
Social Media

John Chow vs. Google – Guess Who’s Winning

Back in December of 2006 John Chow started a very aggressive link back campaign, in which he would give a link back for every review of his blog when the text anchor ‘make money online’ was used. John now has over 870 links from various sites as a direct result of this campaign. This has proved to be very successful for John, because since inception of the link campaign his blog income has grown from $2790.05 in December of 2006 to $12,569.61 in June of 2007, an increase in revenue of $9,779.56. All of this growth, however, has come with a price, and it is a pretty heavy one to pay.