September was a relatively mild month in terms of social media updates, at least compared to August.
That said, Twitter’s character count expansion was extremely noteworthy, as were Facebook’s numerous updates for businesses.
Here’s the scoop on these changes and more in this month’s social roundup:
24 hours after checking into a location, Facebook is now feeding you with a new notification asking you to review and share your experience about the place you visited.
Learn More: Facebook: The Next Review Platform?
Facebook announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app. Messenger allowed brands to engage customers using bots since April. Until now, if someone was ready to buy, they had to leave Messenger to complete the purchase on an external website. Not anymore.
Learn More: Businesses Can Now Sell In Facebook Messenger
Facebook Live broadcasting has been limited to smartphones since it rolled out in February to U.S. users. But that could be changing soon.
Learn More: New Test: Facebook Live From Desktop
Facebook has announced an update to Lookalike Audiences that make it easier for advertisers to reach consumers around the globe. Lookalike Audiences let you target your ads to people who behave similarly to, or have common attributes of, a pre-set audience (e.g., people who have liked your Facebook page or visited your website).
Learn More: Facebook Expands Lookalike Audiences Globally
You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.
Learn More: Conversion Tracking Finally Comes to LinkedIn
Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.
Learn More: Behavioral Targeting Coming to Snapchat
Twitter rolled out some big changes to loosen its 140-character limits. User names, photos, videos, and GIFs no longer count toward your 140-character limit.
Brands informing consumers via their profile page when they are most responsive on the platform; larger direct message buttons; and the ability to add a “provides support” notation to accounts are three of Twitter’s new customer service offerings.
Learn More: Twitter Launches 3 New Customer Service Tools
Twitter is expanding video content monetization with pre-roll ads for video creators and now offers a new way for brands and creators to team up on live video.
Learn More: Twitter Expands Video Monetization
YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly. This policy has been in place for some time, the difference now is that YouTube is being more transparent when taking action against videos that violate the policy.
Image Credits: Facebook & Twiter Press
Featured Image by Paulo Bobita
Subscribe to SEJ
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!