SEO

YouTube Takes 28% of Video Market Share

YouTube leads US online video market share reports MarketingCharts with a 28% of the video market share. That’s not surprise to most of you I’m sure that know how powerful YouTube really is. The latest stat I found when researching how many videos are uploaded daily on to YouTube is 65,000 videos per day, and that was in mid 2006. We are now at the end of 2007 and video is becoming more accessible to average users to view (universal increase of broadband connection) and uploading videos (understanding of how site works and more accessible technology-user friendly)

MarketingCharts has some great stats on this report that are vital to understanding why you should be using video in your marketing efforts.

  • Nearly 75% of US internet users watched a video online (streaming or progressive downloads) in September, averaging three hours of video per person during the month
  • Americans viewed more than 9 billion videos online in Sept., with Google Sites accounting for 2.6 billion videos viewed (28.3% share of videos), 2.5 billion of them at YouTube.com (27.6%)
  • Nearly 70 million people viewed more than 2.5 billion videos on YouTube.com.
  • More than 38 million people viewed approximately 360 million videos on MySpace.com.
  • MySpace TV accounted for 766,000 viewers and 1.1 million videos.
  • Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes).
  • The average online video duration was 2.7 minutes.
  • The average online video viewer consumed 68 videos, or more than two per day.


So what are other online properties taking some of the market in video?

comscore 2007 september us video properties number of videos viewed YouTube Takes 28% of Video Market Share

Pablo Palatnik is Managing Partner of eTrend Media Group, which specializes in Pay-Per-Click Management & Social Media Marketing.

40dcc67e5b401a271afa4bb8d0eb5b9e 64 YouTube Takes 28% of Video Market Share
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.

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One thought on “YouTube Takes 28% of Video Market Share

  1. I wonder what percentage that each media type (windows, quicktime, flash, etc.) played in the above figures.