Video Search

You’re Invited: Soft Launch of Distilled’s Video Marketing Guide

There are over 169.3 million people who watch Internet videos regularly, and YouTube is now the second largest online search engine. People love video, and it’s crucial to take advantage of that if you’re in marketing, business, or blogging.

We’re a big believer that every business can leverage video—it only seems daunting. To break it down, Distilled created a video marketing guide, which we’re giving SEJ readers early access to. We created our guide to be a downloadable PDF, so it’s easily accessed and easily saved for future reference. Just click on the embed below to get early access.

Why You Should Use Video

Using video will establish your personality, style, and voice as a blogger, business, or marketing campaign much more thoroughly and quickly than will text. If your content depends on your personality or style, you need to consider using video, so your viewers can connect with you on a more personal level.

Using video on your website or blog is also going to help you attract mobile device users, because video is much easier to view on a phone or tablet than text. The average tablet owner has seven mobile devices, which means, you need to make sure that you’re meeting your readers where they are by giving them content they can view.

Video allows for a simulated face-to-face experience, which is great for branding. By using video, companies can present a personable and sincere side to their business, which creates trust and loyalty in viewers. With this information in mind, you can understand why using marketing video is incredibly beneficial.

Click on the downloadable PDF below, and check out Distilled’s website for more resources and information.

thumb Youre Invited: Soft Launch of Distilleds Video Marketing Guide

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Adria Saracino is the Head of Outreach at Distilled. When not connecting with interesting people on the web, you can find her writing about style on her personal fashion blog, The Emerald Closet.
9a0b178e71b6ab9eb59ab6d2ef4c87aa 64 Youre Invited: Soft Launch of Distilleds Video Marketing Guide

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11 thoughts on “You’re Invited: Soft Launch of Distilled’s Video Marketing Guide

  1. Not a bad idea, Video is a easy way to deliver what you trying to say with online examples i will definitely look these videos now wait for 6 Sep and hope these videos save our time on research Thanks for your hard work Distilled Appreciated.

  2. “The average tablet owner has seven mobile devices,”

    I wonder how the number of mobile devices will fluctuate in the future.
    Any thoughts?

    1. Thanks for your question, Emma. Adria is at Content Marketing World this week, and has asked me to step in to answer your question.

      It’s obviously difficult to average the number of connected devices per person, as it varies so much across the world’s population. (http://www.marketingcharts.com/wp/wp-content/uploads/2010/10/nielsen-average-number-connected-devices-oct10.gif) Some studies estimate that the average tablet owner has 6-7 connected devices, but of course not every tablet owner would fall into this category. Your question about the future of mobile devices brings up an interesting point, and (http://www.mediapost.com/publications/article/172920/popularity-of-mobile-devices-still-high.html) most research suggests that mobile devices are only becoming more and more popular. In the U.S., the number of (http://www.pcworld.com/article/241826/wireless_devices_outnumber_us_population_survey_says.html) mobile devices was up by 9 percent from 2010 to 2011. It’s even expected that mobile devices will (http://techcrunch.com/2012/02/14/the-number-of-mobile-devices-will-exceed-worlds-population-by-2012-other-shocking-figures) outnumber the world’s population sometime in 2012. Based on that research, I would say that the mobile devices will continue to rise in popularity.

  3. Thanks Noman! Let me know if you have any questions – I’ll tell you this: it’s a very long and comprehensive guide so hopefully it will be your one-stop-shop for info! :)

  4. As someone that has just stepped into the world of creating video tutorials this seems like a great shout!

    I’ve spent about 70 hours this month creating 6 video tutorials and one of the things I have struggled with is getting videos to convert. While they are a great tool for teaching and conveying information they aren’t so great at converting viewers into subscribers even though the quality is there.

    I have been experimenting with ways to make video convert better with a series of live split test currently running on the blog (details of the tests http://www.matthewwoodward.co.uk/experiments/case-study-how-to-increase-video-conversion/ ) so it will be interesting to what Distilled have to offer on the subject.

    Lets see what they’ve got :P

    1. Hey Matthew,

      seems like an interesting test! Received wisdom would suggest that, as you predict, having the sign up at the end will improve conversions to your email list – but It’s hard to make a case for a definitive trend without a wealth of data over time. One issue I think you may find with your videos is that they are very long and users need to be invested in your brand and ideas in order to watch through to the end to see the subscription box. I’d hazard a guess that most of the people with that level of investment would probably already be fans of yours and subscribe to your blog.

      If you want to drive new subscribers off the back of your videos, I’d suggest making some punchier 2-3 minute content that people can easily digest without significant time commitment; yet still get a feel for the value you’re offering.

      Hope that’s useful!

      Phil.

      1. Hi Phil,

        Yes a lot of my videos are detailed and lengthy tutorials. Looking at YouTube analytics though I lose 25% of my audience within the first 2 minutes but 60% of all viewers watch the videos to the end. Is that good? I’m not sure this is new ground to me :)

        At the moment 50% of my traffic are new visitors and 50% returning so what you say about people having an established interest in my content will affect my testing.

        Coming up with a 2-3 minute video is a tricky proposition especially with the detail I go in to which is rare in the SEO world. A valuable piece of advice though, just need to find an angle :)

        Just saw the video marketing guide drop in my inbox, will have a read over the weekend.

        Thanks for taking the time to provide your advice/help Phil, much appreciated!