New to AdWords? Have clients who struggle to grasp PPC?
Simply Business recently created this interactive step-by-step guide to setting up and using Google AdWords. It is geared towards smaller businesses, but many of the principles will be the same across the board. Follow each step chronologically, and click through to further readings by some of the leading AdWords experts.
In this guide you can find information on:
- Planning and Objectives
- Keyword Research
- Best Practice for Account Structure
- Setting Up Your Campaign
- Monitoring and Optimizing Performance
Ready to get started?
Click to launch interactive guide:
Adria Saracino is the Head of Outreach at Distilled. When not connecting with interesting people on
the web, you can find her writing about style on her personal fashion blog, The Emerald Closet.
@adriasaracino
Head of Outreach @Distilled. Content Marketer. Blogger. Food & fashion obsessed. Taste maker. Face behind @Emerald_Closet. Aspiring Yelp Elite.
@granttilus Baha yea this is about accurate - wondered why people here always give me sideways glances with my potty mouth! - 11 hours ago
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Clear and useful matter on PPC/adwords.
Thanks for sharing it!!
My pleasure!
Great step by step. Had a quick read through, always good to check over my process and to make sure i’m updating my negatives.
Thanks
I like how Google recommends you segment related keywords into their own ad groups to improve the user experience, and then decides to show a broad match keyword from one of your ad groups when you have the exact match setup in a different ad group.
Thanks for the information Adria, we have tried all ways of boosting hits coming in and now seriously considering using Google adwords. The information is useful and has given me the motivation to dig deeper and actually look into it.