Comments on: Your AdWords ROI Is Better Than You Think

By: Xurxo

Xurxo — Thu, 13 Aug 2009 13:20:07 +0000

Hi Brian,

Great article on the post 30 day cookie tracking in AdWords (And nice ROI on the non-branded terms).

I keep poking the AdWords team to extend the tracking to 60+ days so that advertisers with longer click to sales times can get a more accurate picture of their ROAS.

Many of our B2B clients products/services take quite a bit of approval time on their clients’ side so 30-day post click tracking is often not long enough to capture conversion data.

Luckily Google analytics tracks up to 60 days so the picture is clearer, but still waiting for AdWords.

Any insights on how to get a better picture for advertisers with longer close times?

By: Tag44

Tag44 — Wed, 12 Aug 2009 12:33:50 +0000

Thanks for the post and for sharing the info, its pretty interesting.

By: Hazar

Hazar — Wed, 12 Aug 2009 12:27:01 +0000

Thanks for this good information. We keep in mind this ROI info for ecommerce customers.

Warm Regards,
Hazar

By: Samantha Milner

Samantha Milner — Tue, 11 Aug 2009 16:13:21 +0000

This is so true!!!!!

I have just checked my page rank for the first time for one of my websites didnt think it was really doing that good and it has a page rank of three.

just shows you how you get up there in the search engines.

kind regards

sam
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By: dmcrutland@yahoo.co.uk

dmcrutland@yahoo.co.uk — Tue, 11 Aug 2009 16:09:33 +0000

some interesting reading as usual thanks guys, donnyscotland