Yellow Book Acquires Paid Search Marketing Agency
Yellow Book USA has acquired Click Forward Marketing LLC, a search engine marketing company. This acquisition gives Yellow Book a traditional search engine marketing management arm and the ability to offer managed campaigns in Google AdWords, MSN, and Yahoo Search Marketing to their current and potential advertisers.
“By working with Click Forward, Yellow Book will be able to continue to connect buyers and sellers together in a way that will provide more choices to the consumer and a great return on investment for small business owners.” said Joe Walsh, President and CEO of Yellow Book USA.
Click Forward works with simple and set monthly budgets in paid search and prides itself on its sales force, customer service and small business friendly monthly reporting which includes web to fax reports. Along with local search management, expect Yellow Book to start offering a Local Launch / Reach Local type rounded service.
I have many clients that advertise with Yellow Book. I am still interested to see when and how they are going to integrate their Local Search Marketing. With such a large client base, it could dramatically impact the local search marketing average price per click.