Comments on: Yahoo’s New Sponsored Search : Instant Ads & Geotargeting http://www.searchenginejournal.com/yahoos-new-sponsored-search-instant-ads-geotargeting/3394/ Tue, 14 Feb 2012 22:19:40 +0000 hourly 1 http://wordpress.org/?v= By: judy thompson http://www.searchenginejournal.com/yahoos-new-sponsored-search-instant-ads-geotargeting/3394/comment-page-1/#comment-1172159 judy thompson Thu, 31 Dec 2009 19:47:33 +0000 http://www.searchenginejournal.com/?p=3394#comment-1172159 I have no idea why this was even sent to me. I don' t use Yahoo Search, nor do I wish for 'more and better ads" anywhere. It's a bit startling to be asked, out of the blue, to sign up or even to view something you have never heard of and are not interested in. My first thought was, this is the old "Nigerian Bank" comeon, to get your password and logo. And since I am not a small business, or a medium sized business, I am truly not interested. And I agree, warm fuzzy form emails about "we're there for you" and "do not reply to this automated email" need some work... I have no idea why this was even sent to me. I don’ t use Yahoo Search, nor do I wish for ‘more and better ads” anywhere. It’s a bit startling to be asked, out of the blue, to sign up or even to view something you have never heard of and are not interested in. My first thought was, this is the old “Nigerian Bank” comeon, to get your password and logo.

And since I am not a small business, or a medium sized business, I am truly not interested.

And I agree, warm fuzzy form emails about “we’re there for you” and “do not reply to this automated email” need some work…

]]> By: tekstil http://www.searchenginejournal.com/yahoos-new-sponsored-search-instant-ads-geotargeting/3394/comment-page-1/#comment-877690 tekstil Fri, 18 Jan 2008 15:47:25 +0000 http://www.searchenginejournal.com/?p=3394#comment-877690 yahoo works very hard especially on Sponsored Search technology. And thanks for the great article! yahoo works very hard especially on Sponsored Search technology.

And thanks for the great article!

]]> By: Stanley http://www.searchenginejournal.com/yahoos-new-sponsored-search-instant-ads-geotargeting/3394/comment-page-1/#comment-105577 Stanley Tue, 09 May 2006 05:44:26 +0000 http://www.searchenginejournal.com/?p=3394#comment-105577 Great article, though it is not very useful for me (yet) since I am not in the USA. Just a little thing: "* Easy-to-Use Control Panel" exists twice in the list of Powerfull new Features. I guess it was included twice in the original mail you received as well though :-) Great article, though it is not very useful for me (yet) since I am not in the USA. Just a little thing:

“* Easy-to-Use Control Panel” exists twice in the list of Powerfull new Features. I guess it was included twice in the original mail you received as well though :-)

]]> By: Shimon Sandler http://www.searchenginejournal.com/yahoos-new-sponsored-search-instant-ads-geotargeting/3394/comment-page-1/#comment-104540 Shimon Sandler Mon, 08 May 2006 17:46:13 +0000 http://www.searchenginejournal.com/?p=3394#comment-104540 This is all fine & dandy. Now, they should focus their efforts on improving their customer service. I've been a Platinum Advertiser for many years. IMHO, compared to Google's customer service, they have a long way to go. This is all fine & dandy. Now, they should focus their efforts on improving their customer service. I’ve been a Platinum Advertiser for many years. IMHO, compared to Google’s customer service, they have a long way to go.

]]> By: Sushubh Mittal http://www.searchenginejournal.com/yahoos-new-sponsored-search-instant-ads-geotargeting/3394/comment-page-1/#comment-104516 Sushubh Mittal Mon, 08 May 2006 15:19:02 +0000 http://www.searchenginejournal.com/?p=3394#comment-104516 And here are some clips from the Yahoo Press Release: <i>“We’ve designed our new platform to allow advertisers to reach Yahoo!’s audience through search as well as take advantage of advertising opportunities across all of our unique marketplaces, communications and social media assets,” said Steve Mitgang, Yahoo!’s senior vice president of advertising platforms and products. “Yahoo!’s new technologies and features should encourage more participation in search advertising by making it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium.” The new campaign management application was developed based on input from thousands of advertisers worldwide. The initial version will focus on overall ease-of-use in launching and managing campaigns, and providing greater visibility into campaign performance, coupled with more control over how to improve performance The new features and capabilities that will be available in the first version of the application include: * Intuitive Control Panel – provides a simplified interface with user-tested navigation, allowing advertisers to easily understand their performance and providing them opportunities to modify or enhance campaigns every step of the way * Enhanced Geographic Targeting – leverages Yahoo!’s WhereonEarth technology, which draws from 15 years of geo-targeting expertise to enable Yahoo! to more accurately understand and match to user search intent (“Soho, NY” versus “Soho, London”) and colloquial terms (“restaurant near Fenway Park” is in central Boston, MA) * Fast Ad Activation – provides a streamlined content review process that allows advertisers to launch most new ad campaigns in less than 30 minutes * Ad Testing – supports automatic rotation of multiple versions of ads to determine the most effective, and, over time, displays the highest-performing ads more frequently * Visible Quality Index – scores ads based on quality, bid and other relevance variables, and will be made visible to advertisers to enable them to gauge and optimize placement when the quality-based ranking model is implemented * Share of Clicks Forecasting – displays data regarding the bid needed to achieve an estimated specific share of expected clicks, helping advertisers to set and reach traffic and conversion volume goals * Goal-Based Optimization – enables advertisers to let Yahoo! automatically help find the least expensive way to meet their business goals-defined as Cost Per Acquisition or Return on Ad Spend * Assists – shows advertisers the full value and contribution of every campaign by allowing them to see how ads drive both immediate and deferred conversions across multiple campaigns -- not just the last click that led to a conversion “While the enhancements to our platform are dramatic and will provide immediate benefits to our advertisers, we ultimately rebuilt our system with the future in mind,” said Mitgang. “Once the first version of the core platform is in place, we will be able to move quickly to build in capabilities that ultimately will provide search advertisers deeper access to Yahoo!’s more than 420 million users, broader advertising capabilities, proven targeting expertise and global distribution network.” Future versions of the new platform will include additional distribution options and audience targeting based on factors that could include demographic information or online behavior, as well as additional ad formats enhanced with graphics or rich media.</i> And here are some clips from the Yahoo Press Release:

“We’ve designed our new platform to allow advertisers to reach Yahoo!’s audience through search as well as take advantage of advertising opportunities across all of our unique marketplaces, communications and social media assets,” said Steve Mitgang, Yahoo!’s senior vice president of advertising platforms and products. “Yahoo!’s new technologies and features should encourage more participation in search advertising by making it easier for marketers to understand the performance of their campaigns and experiment more frequently with the medium.”

The new campaign management application was developed based on input from thousands of advertisers worldwide. The initial version will focus on overall ease-of-use in launching and managing campaigns, and providing greater visibility into campaign performance, coupled with more control over how to improve performance The new features and capabilities that will be available in the first version of the application include:

* Intuitive Control Panel – provides a simplified interface with user-tested navigation, allowing advertisers to easily understand their performance and providing them opportunities to modify or enhance campaigns every step of the way

* Enhanced Geographic Targeting – leverages Yahoo!’s WhereonEarth technology, which draws from 15 years of geo-targeting expertise to enable Yahoo! to more accurately understand and match to user search intent (“Soho, NY” versus “Soho, London”) and colloquial terms (“restaurant near Fenway Park” is in central Boston, MA)

* Fast Ad Activation – provides a streamlined content review process that allows advertisers to launch most new ad campaigns in less than 30 minutes

* Ad Testing – supports automatic rotation of multiple versions of ads to determine the most effective, and, over time, displays the highest-performing ads more frequently

* Visible Quality Index – scores ads based on quality, bid and other relevance variables, and will be made visible to advertisers to enable them to gauge and optimize placement when the quality-based ranking model is implemented

* Share of Clicks Forecasting – displays data regarding the bid needed to achieve an estimated specific share of expected clicks, helping advertisers to set and reach traffic and conversion volume goals

* Goal-Based Optimization – enables advertisers to let Yahoo! automatically help find the least expensive way to meet their business goals-defined as Cost Per Acquisition or Return on Ad Spend

* Assists – shows advertisers the full value and contribution of every campaign by allowing them to see how ads drive both immediate and deferred conversions across multiple campaigns — not just the last click that led to a conversion

“While the enhancements to our platform are dramatic and will provide immediate benefits to our advertisers, we ultimately rebuilt our system with the future in mind,” said Mitgang. “Once the first version of the core platform is in place, we will be able to move quickly to build in capabilities that ultimately will provide search advertisers deeper access to Yahoo!’s more than 420 million users, broader advertising capabilities, proven targeting expertise and global distribution network.”

Future versions of the new platform will include additional distribution options and audience targeting based on factors that could include demographic information or online behavior, as well as additional ad formats enhanced with graphics or rich media.

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