SEO

Yahoo’s Advertising Earnings have Investors Talking

Yahoo is scheduled to announce its 2003 fourth quarter earnings today at 2pm PST and investors are giddy to see the results from Yahoo’s stellar advertising sales from 2003. Yahoo’s implementation of Overture content targeted advertising into its portal and search service has really got investors and industry analysts expecting properous results in Yahoo’s annoucement.

Shares in Yahoo have more than doubled over the past year, as investors have grown increasingly confident in the Internet survivor’s ability to generate cash from its vast reach, particularly from the booming business of online searching.

According to Yahoo Chairman Terry Semel “We see enormous growth possibilities on a worldwide basis in a very, very high-margin business that fully takes advantage of our huge audience.”

Its been three months since industry giant Yahoo completed its acquisition of pay-per-click search advertising provider Overture Services. TheStreet.com reports that analysts surveyed by Thomson First Call are expecting fourth-quarter earnings of 11 cents a share on revenue of $495 million. But a reading of analysts’ reports indicates that Wall Street would be disappointed if Yahoo merely meets that consensus. Last week, for example, Credit Suisse First Boston’s Heath Terry raised his revenue estimate from $496.1 million to $510.5 million.

Screen Shot 2014 04 15 at 7.21.12 AM Yahoos Advertising Earnings have Investors Talking
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Yahoos Advertising Earnings have Investors Talking

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