Comments on: Yahoo to Serve Ads on Bebo http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/ Tue, 14 Feb 2012 09:28:52 +0000 hourly 1 http://wordpress.org/?v= By: Jon Kelly http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/comment-page-1/#comment-624197 Jon Kelly Fri, 14 Sep 2007 06:06:16 +0000 http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/#comment-624197 I think right now it's a land-grab mentality. That's why it reminds me a bit of the chase for "eyeballs" in the late 90's. Yahoo & Google are buying up the inventory (and companies) in social media as almost a pre-emptive strike against each other (and other competitors). As to Digg, while I'm sure Kevin Rose is doing great, my point is that their ad revenue is tiny relative to their visitor & impression counts. The "eyeballs" are there, but they are worth very, very little relative to other types of web properties on a per user or per impression basis. I think right now it’s a land-grab mentality. That’s why it reminds me a bit of the chase for “eyeballs” in the late 90′s. Yahoo & Google are buying up the inventory (and companies) in social media as almost a pre-emptive strike against each other (and other competitors).

As to Digg, while I’m sure Kevin Rose is doing great, my point is that their ad revenue is tiny relative to their visitor & impression counts. The “eyeballs” are there, but they are worth very, very little relative to other types of web properties on a per user or per impression basis.

]]> By: SwitzerLand Portal http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/comment-page-1/#comment-624183 SwitzerLand Portal Fri, 14 Sep 2007 05:59:54 +0000 http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/#comment-624183 hmm.. Interesting Point you're raised here Jon . But , I'm pretty sure Yahoo ! must be aware of this situation . If they're gotten into this deal , They must have a Plan to make it work . What do u think ? I mean look at Digg . Those guys make tons of money through google adsense . hmm.. Interesting Point you’re raised here Jon . But , I’m pretty sure Yahoo ! must be aware of this situation . If they’re gotten into this deal , They must have a Plan to make it work . What do u think ? I mean look at Digg . Those guys make tons of money through google adsense .

]]> By: Jon Kelly http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/comment-page-1/#comment-621591 Jon Kelly Wed, 12 Sep 2007 14:51:44 +0000 http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/#comment-621591 I disagree that it is a great deal for Yahoo. I think Arnold nailed it in his last line: are these actually active shoppers? The problem with all of these deals, e.g. MySpace, is that the user numbers are great, the ad space virtually worthless. It will be a miracle if they can get >$1 CPM. I disagree that it is a great deal for Yahoo. I think Arnold nailed it in his last line: are these actually active shoppers? The problem with all of these deals, e.g. MySpace, is that the user numbers are great, the ad space virtually worthless. It will be a miracle if they can get >$1 CPM.

]]> By: Switzerland Portal http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/comment-page-1/#comment-621360 Switzerland Portal Wed, 12 Sep 2007 12:21:26 +0000 http://www.searchenginejournal.com/yahoo-to-serve-ads-on-bebo/5628/#comment-621360 Now thats what I call a great deal ! With the fast growing reach of google , Yahoo ! must cut more deals like this one to retain its number one spot . Now thats what I call a great deal ! With the fast growing reach of google , Yahoo ! must cut more deals like this one to retain its number one spot .

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