Comments on: Yahoo Stronger Without Search? Learning From AOL Model

By: Baymak

Baymak — Thu, 28 May 2009 08:16:18 +0000

Yahoo’s social network “Answers” is bombarding the SERPS. I would think that they are getting a lot of click through revenue on those pages.

I would prefer to search Yahoo for things I just thik they are more accurate with results.

By: Best Adsense Videos

Best Adsense Videos — Thu, 22 May 2008 22:43:51 +0000

Yahoo’s social network “Answers” is bombarding the SERPS. I would think that they are getting a lot of click through revenue on those pages.

I would prefer to search Yahoo for things I just thik they are more accurate with results.

By: BAYMAK

BAYMAK — Thu, 22 May 2008 21:23:18 +0000

Baymak Kombi Baymak Hidrofor Servisi
Kurtuluş Teknik Servis İstanbul avrupa yakasında merkezi şişli 0212 225 78 59 -0212 296 08 77 Şube-1 Güngören 0212 644 94 34 şube-2 Zeytinburnu 0212 416 50 57-58 Baymak-Alarko-Alfen-Dogsan-Eca-Buderus Kombi ve hidrofor sistemlerine teknik servis hizmeti vermektedir.18 yıllık bir tecrübeye sahip firmamız tcrübesini kaliteye dönüştürmeyi başaran modern,şeffaf servis anlayışı ile sizlere hizmet sunmaya devam ediyor

By: David - About Results Marketing

David - About Results Marketing — Tue, 20 May 2008 22:54:40 +0000

While I love some of what AOL’s doing from an outsiders perspective – and how they are connecting all of their services together, and strongly encouraging outside development; and their two steps of Yahoo on that, they’ve also completely lost the search Game.

I think Yahoo has a different user experience in search, that’s not necessarily worse than Google. In fact there was research done in the past that shows Yahoo search results as being better than Google.

I think Yahoo needs new branding – to become more “hip”, catch the early adopters, but more importantly, to really get someone who can provide them with a unique vision.

They just don’t know what they are? Are they a media company at their core, a search company, a content company?

They have a number of extremely valuable properties. In fact, I bet that if Yahoo were sliced and diced that they are right about their valuation to Microsoft – it’s worth alot more.

There’s just way too much going on, and no core vision.

I do think that Microsoft has the drive and the vision to make it happen, however, I don’t think that they have enough experience with the consumer content systems – like Yahoo answers, Flickr, mybloglog etc.

Also, I am wary from a Search Marketer’s side to see all of the search share split in between two big companies.

I do think that Yahoo and AOL have alot in common. I had thought that they Yahoo AOL deal had alot of potential, as AOL seems to have a decent vision – from the little I’ve talked to people about.

It doesn’t necessarily match all of the user networks that Yahoo has, but it definitely has potential.

Additionally, one of Yahoo’s big problems is that it doesn’t own a large social (lifecycle) network. Flickr focuses on images, and each of their other properties has a specific focus.

If not for the fact that I’ve heard that the Time Warner / AOL deal has really screwed up AOL’s Management staff, I’d love to see Yahoo and AOL hook up.

In short, I don’t think Yahoo should give up their search – it’s pretty good, and a hell of alot better than Microsoft’s. They just need to keep improving it.

By: Mike Valentine

Mike Valentine — Tue, 20 May 2008 20:47:41 +0000

Loren, Interesting analysis. I’d love to hear your take on the Yahoo Open Strategy (YOS) as it relates to the Microsoft bid in this new form. While you mentioned in your April 24th post how the YOS concept might perform, I’ve seen just a few Search commentators discuss in depth the potential for that initiative – maybe because nobody expects them to pull off the grand plan. But it seems to me as though Yahoo just might have a couple of tricks up its sleeve with that play. I think it brings external developer and entrepreneurial creativity to an otherwise closed network and I believe success will follow – but search is a big part here and shouldn’t be dismissed (or sold I beleive). How do you see YOS affecting any possible deals with MSFT?

By: offshore software development

offshore software development — Tue, 20 May 2008 11:38:07 +0000

Yahoo is much beyond just search, there is no doubt about that.
yahoo shopping, answers, finance, music, news….No one can under estimate that power and Microsoft has all that in mind on frequent acquisition attempts.