News

Yahoo Search Teams with HP Computers

Yahoo Search Teams with HP Computers

Yahoo has signed another search toolbar and home page distribution partnership with a large computer manufacturer, this time Hewlett-Packard Co. The Yahoo / HP deal is the second announced this month, as Yahoo and Acer formed a similar partnership on September 14th.

The Yahoo-HP deal will distribute Yahoo toolbars on all HP computers in the United States and Europe as well as featuring a default custom Yahoo.com home page for HP users. Quick links to Yahoo Mail, Finance and News will also be included.

Once launched, Yahoo will be the preferred search service on the forthcoming Internet Explorer 7 browser on all North American HP computers.

“Partnering with a company like HP, that has been a leader in its industry for many years, puts Yahoo! in an excellent position to be able to distribute our most widely adopted offerings, like Yahoo! Search and the new Yahoo! Mail, to an even broader audience across the globe,” said Dan Rosensweig, chief operating officer, Yahoo! Inc. “This relationship is an important component of Yahoo!’s overall strategy to partner with leading global brands that will enable us to further extend our products and services to the world’s community of Internet users.”

Aaron Wall posts an interesting statement on Threadwatch : With how inefficient Yahoo! Search is at monetizing traffic it is a bit perplexing how they can even afford to win large distribution partnerships.

Such makes one also wonder how confident Yahoo is on the new Yahoo Search Marketing platform and its potential to revolutionize Yahoo Search’s monetization.

With Acer and HP both choosing Yahoo over Google (or another competitor), chance is that all companies involved are quite confident.

Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Search Teams with HP Computers
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Search Teams with HP Computers

You Might Also Like