Yahoo Search Marketing & MSN Search Officially Part Ways

June 30th, 2006 by Loren Baker, Editor | 1 Comment

Yahoo Search Marketing & MSN Search Officially Part Ways

Due to escalated competitiveness and the new MSN adCenter picking up speed to become a massive player in the search engine marketing world, Yahoo Search Marketing and MSN Search have finally ended their relationship as YSM will no longer be serving sponsored keyword advertisements on MSN properties.

MSN’s U.S. search distribution agreement with Yahoo! Search Marketing ends this month, and Yahoo! Sponsored Search listings will no longer appear in MSN’s U.S. search results. Although we regret the loss of MSN as a distribution partner, it was not unexpected, and we do not anticipate a significant change in the total amount of traffic to our advertisers as a result.

Yahoo does expect that MSN will continue to display “Yahoo! Search Marketing Content Match listings in the U.S., and Sponsored Search listings in non-U.S. markets, beyond June 2006.”