According to TechCrunch, they’ve been tipped off that Yahoo! will be making an announcement sometime in the next day or so that they’ve acquired a video start-up company for somewhere around the $100 million range. Companies such as MetaCafe and Brightcove were initially speculated to be the targets, however, as it turns out, the company that Yahoo will soon announce it is acquiring is Maven Networks.
Maven Networks of Boston has been confirmed by TC as the target of Yahoo’s acquisition by three independent sources, and the purchase price is believed to be $150 million. Maven Networks is a video hosting platform for various big media websites, including CNet, Scripps Networks, Fox News, and CBS Sports.
The reason that Yahoo is likely interested in Maven Networks is their video advertising network, which according to Maven is “the first and only complete online video advertising solution to dramatically increase video advertising inventory and revenue via new ad formats, an intelligent and dynamic video ad insertion engine, and sophisticated video ad inventory management tools. ”
I guess it is good to know that although Yahoo is receiving serious acquisition bids themselves from Microsoft, they’re still out looking to make sure that even if that doesn’t pan out, they’ve got other ventures to turn to.