Comments on: Yahoo Rolls Out Self-Service Display Ads http://www.searchenginejournal.com/yahoo-rolls-out-self-service-display-ads/11309/ Tue, 14 Feb 2012 17:43:21 +0000 hourly 1 http://wordpress.org/?v= By: Div Bhansali http://www.searchenginejournal.com/yahoo-rolls-out-self-service-display-ads/11309/comment-page-1/#comment-1103351 Div Bhansali Tue, 23 Jun 2009 18:52:22 +0000 http://www.searchenginejournal.com/?p=11309#comment-1103351 It's interesting to compare Yahoo's new offering with the most similar self-service display product already out there, AOL's BidPlace SB (full disclosure: I work for this product). Both Yahoo and BidPlace SB allow advertisers to reach the majority of US Web visitors (SB's reach is higher, at 91%). Both offer advanced targeting options and, within the next couple of weeks, both will offer the ability to build banners on-site. However, the similarities end when it comes to pricing. Here are the recommended CPC bids for the same targeting on both products: Run of Network, Geo = Florida Yahoo: $1.30 BidPlace SB: $0.74 Auto Content Channel Yahoo: $4.93 BidPlace SB: $2.45 I'm curious how Yahoo can justify charging 75-100% more than BidPlace SB for the same types of inventory and targeting? Especially when BidPlace SB has a lower minimum budget requirement ($10 / day, as opposed to Yahoo's $30 / day). It’s interesting to compare Yahoo’s new offering with the most similar self-service display product already out there, AOL’s BidPlace SB (full disclosure: I work for this product). Both Yahoo and BidPlace SB allow advertisers to reach the majority of US Web visitors (SB’s reach is higher, at 91%). Both offer advanced targeting options and, within the next couple of weeks, both will offer the ability to build banners on-site.

However, the similarities end when it comes to pricing. Here are the recommended CPC bids for the same targeting on both products:

Run of Network, Geo = Florida
Yahoo: $1.30
BidPlace SB: $0.74

Auto Content Channel
Yahoo: $4.93
BidPlace SB: $2.45

I’m curious how Yahoo can justify charging 75-100% more than BidPlace SB for the same types of inventory and targeting? Especially when BidPlace SB has a lower minimum budget requirement ($10 / day, as opposed to Yahoo’s $30 / day).

]]> By: Tag44 http://www.searchenginejournal.com/yahoo-rolls-out-self-service-display-ads/11309/comment-page-1/#comment-1103222 Tag44 Mon, 22 Jun 2009 14:24:50 +0000 http://www.searchenginejournal.com/?p=11309#comment-1103222 Thanks Arnold for the useful info on Yahoo ads, well it will surely works and help a lot. Thanks Arnold for the useful info on Yahoo ads, well it will surely works and help a lot.

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