Yahoo Publisher Network Targeting Working?
DigitalPoint forum members discuss the pros and cons of targeting with YPN. The thread creator rationalizes that since YPN only has a total of 150 categories and subcategories and DMOZ has ~590,000, so there is no way to target perfectly with an almost 585,850 difference in categories.
After that thread, let me quote you phrases of responses to that.
* On some sites it may serve targeted ads without using targeting, but I found one to two weeks later that had changed and could only be corrected by using targeting. I experienced a huge improvement by using targeting.
* I started using the manual targeting option and the relevance is still very poor BUT I seem to be raking in the dough since then.
* I don’t bother with targetting, 95% of my pages serve relevant ads without it.
* Today, I am seeing the YPN Ad Targeting feature working in REAL TIME!!! I change category, I get the new category ads. I change category again, I get the new category ads, RIGHT NOW! Sometimes the ads are way off, but I GET TO SEE THEM! Fantastic! Give it a shot. You can only gain.
Basic premise, like always, test it on your site and see what works best for you.
Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.