A collegue and Search Engine Journal reader emailed me over the weekend, to let me know that the Yahoo Paid Inclusion (Yahoo Search Submit) feed for his business, and that of his competitors have been experiencing problems, and dropped from the rankings.
Apparently, there is a major shifting going on of Yahoo rankings, which has been documented by members of Digital Point Forums :
- Yes! I have also noticed Yahoo update results, few of my websites jumped to 1st page!
- Many of my keywords that ranked #1-2 for years have dropped 10 spots or so.
However, I have not found much other information on the changes in the Yahoo Search Submit. Could this be a direct result of the ranking changes and is Search Submit lacking in an update?
Here is the email :
Have you heard anybody else mention that their Yahoo PI feed got nuked?
It appears PI (paid inclusion) feeds have been completely nuked from the SERPs–at least in our industry. Via our PI feed, we enjoyed hundreds of Top 3 rankings for over 3 years; now gone.
Furthermore, I noticed that the rankings held by a friendly competitor who also uses the same PI provider has lost his rankings.
The Yahoo advertiser also told me that sites they power using their same technology, which they do not use Search Submit for, are still holding their rankings.
Are any other Yahoo Search Submit / Paid Inclusion advertisers experiencing similar issues?
Comments
3 responses so far ↓
Public Relations Pro on Aug 4, 2008 at 8:41 am
There has been major algo changes on Yahoo over the past few months.
It appears that it is focused on lessening the SEO benefits of common backlinks and their anchor text.
But even more extreme is the sharp ending of the experiment of incorporating Social Sites into the SERPs.
They were just too spammy and unpredictable
It was not the magic bullet it appeared.
During SES2008 NYC , the keynote speaker announced the debut of this new algo - but did not take questions.
That is the problem with Yahoo - they are just too aloof from the public - compare this to Google’s strategy of making the Webmasters their consultants
Jeremy Luebke on Aug 4, 2008 at 9:21 am
No I have not seen any huge changes with PFI/SSP but it wouldn’t surprise me if they changes a category algo.
A few months back they nuked the category we where in but our rankings came back a few months later. I know their PFI algos are different than their organic Algos and I am pretty sure each PFI category algo can be adjusted independently of other categories.
web hosting on Aug 4, 2008 at 4:38 pm
I’ve been trying this strategy for the last week for a newer site I launched a few months ago and just saw our site move from 300 to 100 for our main keyword in Yahoo.
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