Nice play on words from the Yahoo Search Marketing team as PepperJam reports on the back and forth requests for credits due to apparent ‘click fraud’ or fraudulent clicks on a YSM contextual targeting account.
Instead of calling the mystery clicks fraudulent, Yahoo instead granted a refund of the questioned marketing spend in the name of goodwill.
Thank you for your patience while our Loss Prevention team reviewed your activity….
In response to your concerns about the click activity your account has received, we have issued a goodwill credit to your Yahoo! Search Marketing account balance in the amount of $X,XXX.XX for clicks that were billed to your account during the period of November 19, 2006, to November 27, 2006.
Please note that we have issued this credit as a measure of goodwill and appreciation for your business. Please allow up to five business days for the adjustment to appear in your account. Once adjusted be sure to review your billing history in the Reports section of the Manage My Accounts Page under Billing Transaction Detail to confirm your adjustment.
“Goodwill Credit”, reminds me of the United Airlines school of PR and their spin, “water landing.” :)
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InverSearch on Oct 30, 2008 at 9:31 am
FOR IMMEDIATE RELEASE
Interactive Search Engine Connects Consumers with Businesses
FREDERICK, Md., October 30, 2008 – InverSearch (http://www.inversearch.com) is an inverse search engine that connects consumers with businesses. Individuals and businesses simply post natural-language inquiries and the system immediately distributes their inquiries to registered businesses interested in responding to their requests. Users can post and respond to inquiries locally, worldwide or anywhere in between.
InverSearch allows people to quickly and easily find things based on their exact criteria. InverSearch users also have accounts in which to manage their inquiries and responses. The responses users receive are relevant results from self-identified sources. The inquiries businesses receive are credible sales leads.
An inverse search is simpler and faster than conducting a traditional Web search and does not require users to search by, or businesses to bid on, keywords or key phrases. InverSearch business users control their own advertising budgets and achieve the highest possible advertising conversion rates while connecting with potential customers.
InverSearch is immune to click fraud and the problems associated with pay-per-click advertising. Business advertising is delivered in response to consumer inquiries, not in advance of them. InverSearch utilizes a patent-pending pay-per-response model whereby business users pay only for the number of responses they make to consumer inquiries rather than for the number of hits they receive.
InverSearch provides businesses with the most credible, cost-effective means to obtain business leads, and gives consumers the easiest, most reliable way to receive relevant search results. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch easily replaces the online advertising businesses are already doing.
About InverSearch, LLC
InverSearch is a privately held company specializing in the development of software to provide everyone a real alternative to scouring the Web and pay-per-click advertising. Those interested in searching an entirely new way can visit InverSearch at http://www.inversearch.com. InverSearch was launched on June 23, 2008.
Contact:
Joseph Cibula
InverSearch, LLC
jcibula@inversearch.com
http://www.inversearch.com
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